This was a question which I had considered, but I never thought about the answer in intricate detail until a recent conversation, with the decision maker of one of my major customers. My customer listed the below business case to secure KBTEducation a large piece of business.
So what does make KBTEducation different?
1) We are all former County to Elite level athletes
Well firstly we have all been competitive athletes at a high level, with myself at World class level, so we have gained extensive experience that cannot be replicated in other ways. All of our experiences collectively have taught the team what is needed to be the best, as nothing can replace competition and what you can learn from winning and losing. As athletes we understand you do not always have success, so you have to explore many ways to perform better as an athlete. This exploration helps to develop an extensive knowledge base, which is obtained from practice based research and using different methods of training principles. The methods and ideologies you have tried and tested over time will work, as you have established what works for you and what works for others by training hard experimenting with different principles. The experience gained in understanding what works for you, ultimately develops your coaching style. This knowledge allows you to reference on specific events and relate them to a movement pattern for a specific training approach.
Simply put, if you have competed and taught a related area, you will have a strong advantage, as you can use your own experiences as analogies which help convey a point better to your student. This is one of the key differentiators on why we have excellent success with our courses, as what we convey is not just backed by Sports Science studies, but practice based research which we have obtained through competition and the evaluation of ourselves and the athletes we train!
2) We still compete at a high level
Another key reason, which relates to the above, is many of the team are still competing in Weightlifting, Boxing, Bodybuilding, Dancing, Triathlon's and Crossfit. We are still testing the latest methods on ourselves and continually developing our knowledge base, to test in a competitive environment. This keeps us at the cutting edge of training and competition and allows us to continually add value on our courses, developing our students above and beyond their expectations!
3) We still coach at a high level
Another very important factor is we are all active coaches or trainers. We all coach specialising in key areas including, Strength and Conditioning, Weightlifting,Powerlifting, Kettlebells, Oddlifts, Physique enhancement, nutrition and Osteopathy. All of us are continually working with a team of national to world ranked athletes across the UK and our athletes are winning titles, getting records, accruing a World record this year! So we are applying and testing our knowledge on a daily basis, we are researching new techniques and working with University’s to conduct research in key areas that add value to our students. We are always striving to be the best we can be, so our athletes and students are the best they can be!
4) We have a great deal of Experience and are highly qualified and are continually developing ourselves so we can develop you further
We have been coaching for 16 years, so we have extensive experience with athletes at all levels and we have developed a coaching style which adds a great deal of value to our students, who undertake our courses. Everything we do is referenced and related to the experiences we have had as athletes, or have developed when coaching our athletes. We are all continually developing from an educational perspective, with the majority of our coaches being BSc graduates and others developing themselves further with MSc’s.
5) Our courses are being delivered by the trainers or coaches that have written them
I believe one our key differentiators is our courses are being delivered by the coaches or trainers that have written them. This makes a huge difference when delivering courses in niche areas, as the true expertise needed to convey a specialist area, is being conveyed by the expert rather than a trainer who has had it relayed to them by the expert. This means there will be a lot more depth and value add in the niche area, which makes our student have a better customer experience and better quality qualification.
6) Our courses have a maximum 5 students to one coach/trainer
We believe in quality instruction and always ensure we have a ratio of 1 coach to 5 students. This ensures our courses provide the best possible customer experience and our students leave our course completely satisfied. We aim for our students to have completed our courses with a high level of understanding. This enables our students to go and deliver excellent coaching to their customers. This approach differentiates our students even further, giving them the best chance to capitalise on the new skill area they have developed and be successful in their own business.
7) Our courses are recognised by a national governing body and REPS
Our courses are the only courses in the UK to be recognised by a national sporting governing body (British Weightlifting)
8) KBTEducation has UK coverage
We have full UK coverage and hold courses from our KBTEducation facilities in London, Birmingham, Warwickshire, Willenhall, Northampton and Leeds.
9) KBTEducation are able to travel to your site and deliver coaching courses
KBTEducation also travel around the UK on a weekly basis running courses from University’s, Military Bases, Sports Clubs and Gym Chain’s. So we are flexible and can bring expert coaches and equipment to you!
10) KBTEducation can work with any sector
KBTEducation do extensive work with the Public and Private Sectors covering the UK and beyond. We pride ourselves on being flexible and can offer various different solutions to meet the needs of the Public and Private Sector.
11) We can develop bespoke courses to meet our customer’s requirements
We can develop bespoke course solutions to meet the requirements of our customers. We understand our customer’s sometimes needs something out of the box and are happy to work with our customer’s to provide this.
12) We are innovative and creative
We are always evolving, focusing on developing our skill sets and the course offerings we have. We understand the need to continually develop and be the best we can be for ourselves and our students
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Kettlebell Trainer are an Elite group of Health Care Professionals, Strength Coaches and Personal Trainers, delivering Strength & Conditioning Coaching,Personal Training & Strength & Conditioning Educational Courses throughout the UK.