Cal Spas Introduces the iSpa and ispadirect.com

Nov. 9, 2011 - PRLog -- Pomona, Calif., September 17, 2009— Cal Spas announced today the official launch of ispadirect.com and the upcoming availability of the iSpa through authorized Cal Spas dealers. Developed in response to consumer demand for a modern, 2-person portable hot tub, the iSpa became available for purchase for the first time today through the Cal Spas dealer network. The iSpa will retail for less than $3,000 and first deliveries of iSpa hot tubs are scheduled to ship in one week.

The iSpa features 18 stainless steel accented jets that are ergonomically incorporated into each contoured seat for warm water hydrotherapy massage. Measuring 43-inches by 83-inches with a depth of 31-inches, the iSpa is compact by design for clearance thorough most doorways and for easy plug & play placement indoors or out. A streamlined, digital control panel makes the iSpa easy to use and the anti-bacterial filter makes maintenance hassle-free. The iSpa also features a high-density foam pillow shaped to the natural curve of the head and neck. The iSpa is currently offered in a sleek white “Linen” acrylic shell, an espresso brown “Smoke” synthetic wood cabinet and a fitted UV-protected spa cover.

“This isn’t your parent’s hot tub,” said Casey Loyd, Cal Spas President. “The iSpa is sleek and modern, but it’s also affordable, easy to use, easy to own and it fits just about anywhere—this is the perfect spa for first time spa owners but we’re also expecting interest from empty nesters who want a hot tub for health reasons or to rekindle the romance now that the kids are out of the house.”

The iSpa targets 20-something singles, couples and empty nesters—groups whose needs have been, until now, assumed to be the same as families.  Through consumer research, Cal Spas found that 20-somethings and empty nesters had similar wants in a hot tub and often sought a tub to seat two instead of larger groups of 5-7 people. Both groups cited hydrotherapy and romance among top reasons for purchasing a hot tub. Style was also cited as important and both groups preferred a modern-style hot tub made of acrylic with a cabinet to a one-piece tub. A product video and product details are available online at www.ispadirect.com

Cal Spas® was founded in 1979 as a provider of luxury hot tubs.  Today, the celebrated hot tub maker is world renowned as the #1 Global Manufacturer of Home Resort Products™.   The company produces premium collections of lifestyle products from its headquarters in Pomona, Calif. and distributes worldwide through a network of specialty dealers.  The Cal Spas brand family of products includes Cal Spas hot tubs and swim spas, Cal Designs gazebos, Cal Heat indoor and outdoor saunas, and Cal Flame high-end outdoor grills, outdoor kitchen islands, outdoor fireplaces and firepits.  Learn about Home Resort Living and find the dealer near you online at www.calspas.com.

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