Recent statistics show that of the 230 million U.S. mobile subscribers, more than 36 percent currently have smart phones. And, according to a Nielsen survey, 45 percent of respondents who do not have a smart phone plan to purchase one in the near future. Making the effort to scan a QR code and visit a URL is the perfect example of people identifying themselves as hand raisers. However, making that effort and being greeted by a slow and hard-to-access site from a smart phone is not the way to make a good impression.
This session sheds light on situations that warrant a mobile site and/or a separate site, design considerations for the site and ways to test your site to ensure functionality.
“The Road to Success: Mobile Content for QR Codes,” will be held Wednesday, Nov. 16, from 2 p.m. to 3 p.m. EST. Space is limited. Register today at www.goprintcomm.com.
PrintComm is a print communications company in Flint, Mich., that provides associations and companies around the U.S. and Canada with top-quality printing and marketing solutions. For more information, visit www.printcomm.com or call (800) 935-1592.
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PrintComm is a full-scale marketing service provider specializing in dealer and agent event marketing. PrintComm uses cutting edge technology in both traditional print, and various online platforms to deliver an extremely successful cross-media campaign.