Pro Video, Archiving Gives SF Performing Arts, All Companies, Beginning, Middle, Happy Ending

Nov. 9, 2011 - PRLog -- Contact: Simone da Rosa, simone@stillsitting.net

SAN FRANCISCO, CA. November 9, 2011 — San Francisco boasts the nation’s third largest community of professional actors, and the Bay Area is home to over 400 theaters—so why is it best known for its fog, Dungeness crab, rice “treats” and sea lions? “Clearly, promoting the performing arts in a naturally entertaining, scenic city like San Francisco is fraught with challenges, but video marketing can make all the difference,” states Jonathan Luskin, who is both a Bay Area-produced playwright and co-founder of  video production company, Flying Moose Pictures (Moose Pix dot com). “First, people don’t tend to think outside their niches—whether that’s performing arts or a corporation, versus the video medium—understandably, it makes their head spin to even start thinking about all the other challenges to outputting engaging, professional video.” This is where Moose Pix’s rich and varied experience bridges that gap.

Moose Pix partner Mark Leialoha adds, “Video speaks to people viscerally, especially kids, through visual, moving and moving images. Professionally produced videos—which include long-term planning and archiving for repurposing—offer all types of companies with messages and, ironically the performing arts itself, a medium to tell their stories that people interact with through intellect and emotion. It’s pretty powerful stuff!”

But all power is not created equal. When clients call with “a small editing job” for a company rebranding, then suggest pulling the low-res, compressed video source off YouTube…to show on a Jumbotron—in HD—it can be like fine model painting with an exterior house paint brush. For scope, if one hour of Standard Resolution DV format video requires 12.7 Gigabytes of storage, the same amount of HD requires 60 GB—squashing both down by factors of 3 and 14 respectively to reformat video, makes for visual mush as well as a lot of heartbreak of lost work and money. Moose Pix advocates foresight and archiving (ideally of the best resolution source materials available) to clients so that non-compatible formatted, quality-killing picture compressions need not hinder current or future professional video results.

“Whether it’s been a corporation rebranding or product roll-out, it’s the same issues as for some performing arts show,” Luskin details. “Many times we don't have much material for a stage show and have to promote a current show by using the client’s images from the past. Thus a high quality archive is an invaluable source not just for historical research but for video promoting in the present and future.”

When professional video is the solution for promoting performing arts, or rolling out discreet deliverables like re-branding: archiving video assets and long-view planning are king.


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About Flying Moose Pictures: A 10+-year old San Francisco-based video production company, the Moose serves near and far marketing, training, and sales clients, in industries ranging from the arts to major construction, science, technology, and Fortune 500s. Principals Mark Leialoha and Jonathan Luskin focus on excellent client experience, and specialize in delivering engaging and effective visual storytelling. Contact the Moose: 415.647.6586 or moosepix.com > Contact, and see how visual storytelling can work for your firm.