The idea came simply enough. Like many homeschool educators, Sarah was having a hard time finding supplies and tools that were both useful and visually appealing. Existing whiteboards clashed with the surrounding décor. When she tried and failed to find something that might match the feel of the family’s living room she started thinking of ways she might be able to combine both a decorative wall accent and a teacher-ready whiteboard. After a brainstorming session with her husband the two were able to devise a mock-up. A little trial and error woodworking passed and it wasn’t long before the hidden whiteboard was born.
While the business is still in its infancy phase the website has been receiving a steady stream of orders. Each order is processed individually and every whiteboard is handmade in Erick’s backyard workshop, so part of the appeal is that the errors and blemishes that can and do occur in factories are avoided. Word of mouth had Erick building boards for friends and friends of friends but as business grew and word spread he found it necessary to establish a website to process the increasing amount of orders.
The aim, Erick says, is to be the go-to resource for homeschooling parents and educators looking for a tasteful, unobtrusive whiteboard. While a good number of their current customers are company executives and private firms attracted by the same benefit of an invisible whiteboard, Erick and Sarah believe there are thousands of educators across the U.S. who have similarly wondered why they can’t find a whiteboard that fits their unique needs. With The Hidden Whiteboard they believe they have filled that void.
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