“Preparing Inventions for Marketing Success” by James Lowrance, Now at eBookGuides4Life!

Nov. 9, 2011 - PRLog -- “Preparing Inventions for Marketing Success” by James Lowrance is an eBook that provides inventors with essential facts, considerations and steps that must be implemented before launching new product-inventions onto the marketplace, to better increase the odds for success. Authored by inventor Jim Lowrance, who has successfully marketed and licensed six products in the outdoors sports industry, placing them with some of the world's largest retail outlets, including Wal-Mart stores, Bass Pro Shops and Cabela's. He also gained national telemarketing exposure for his products and landed a national promotion for his patented fishing rod accessory called "The Rod Floater", with a major oil company - Kerr-McGee, manufacturer of Mystik outboard motor oil (1992). He currently still receives royalty payments for this invention (since 1995) and previously licensed five others, eventually selling them for outright sums to manufacturers who still market them. Written in easy-to-follow language, this resource offers opportunity for a well-rounded, general education that can help to instil a better level of confidence and knowledge to inventors of new products with potential for success in the marketplace. No one can promise positive outcomes to inventors, but James believes that being well-armed with the right information can significantly increase the chances of success.

James Lowrance is a husband, father, grandfather and lifetime contract salesman, with experience in health writing that began in 2004. He completed theological studies with Liberty University in 1996. During the early 1990s, James marketed an outdoors product he invented and formed a small corporation to patent, manufacture and sell a product called the "Rod Floater" (now a registered Trademark). He traveled the U.S. making presentations to groups of Wal-Mart zone and district managers and received authorization to sell the product in two regions of Wal-Mart stores for five years. He also sold the product to Bass Pro Shops, Cabela's and Academy Stores, all of which still carry the product and landed a national promotion for the product with Kerr-McGee Oil company who began using the product to promote their outboard motor oil in 1992. In 1996 he licensed the product to TTI-Blakemore, a major fishing tackle conglomerate, from which he is still paid royalties from sales of the product. He invented and marketed five additional outdoors products, also getting these into Wal-Mart stores and afterward sold them outright rather than licensing them. He learned a great deal about invention marketing during those years and was privileged to meet the CEOs of many well-known companies. He was also invited for television and radio appearances and met with the T.V. hosts of many fishing shows and was featured in the May 2001 issue of Inventors digest magazine.

Visit www.eBookGuides4Life.com to purchase your copy of “Preparing Inventions for Marketing Success” (eBook).

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