After more than 20,000 votes the top three causes chosen by fans were Help the Homeless, Protect the Animals, and Support the Troops. Since then, the PCH Charity Committee has chosen one charity to represent each of these causes for another round of voting. This second round will decide which charity will receive the $25,000 donation.
The three contenders are:
• StandUp For Kids represents the homeless category and is an all volunteer run not-for-profit organization founded in 1990 to help rescue homeless and at-risk youth.
• The ASPCA® (The American Society for the Prevention of Cruelty to Animals®) represents protection of animals. The ASPCA is the first humane organization established in the Americas and serves as the nation’s leading voice for animal welfare. More than one million supporters strong, the ASPCA’s mission is to provide effective means for the prevention of cruelty to animals throughout the United States.
• Operation Homefront represents support of the troops and is a non-profit that provides emergency financial and other assistance to the families of our service members and wounded warriors.
The charity to receive the most votes at the end of the four week voting period will receive $25,000, while the remaining two charities are guaranteed $2,500 each. Throughout the process, PCH has and will continue to offer a $5,000 sweepstakes to its Fans. Fans can log on and enter once a day at the PCH Fan page.
“We felt this was a great way to get our fans involved in helping to decide which organization would receive a cash reward this Holiday season,” said Andy Goldberg, CEO of Publishers Clearing House. “Our digital team has made great strides in the area of social media and we are so happy that so many fans embraced the opportunity to vote for the cause they most believe in.”
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About PCH Online
The PCH Network consists of nine online properties; PCH.com, PCHGames.com, PCHLotto.com, PCHSearchandWin.com, Candystand.com, PCHOnline.com, PCHOnlineSurveys.com, PCHSlots.com, and PCHCoupons.com. PCH Online is the Web destination for Publishers Clearing House, a leading multi-channel direct marketer of value-based consumer products and magazines. The company calls attention to its products by providing site visitors with a chance to win valuable sweepstakes prizes. With more than 3.5 million new registrants per year, more than five million unique visitors per month and a database of more than 10 million customers, PCH Online continues to be a viable opportunity for advertisers to reach a diverse group of men and women online. For more information about PCH Online, visit http://www.pchonline.com.