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Follow on Google News | interlinkONE CEO John Foley, Jr. Speaking in Singapore on Business Transformation for PrintersJohn Foley, Jr., author of the book "Business Transformation: A New Path to Profit for the Printing Industry", is conducting seminars to help the print industry in Singapore.
By: interlinkONE “I am absolutely excited to have the chance to work with Singapore’s print industry. They face a lot of the same challenges that we see every day here in North America. Marketing and communications continue to change! Thus, they are looking for ways to remain relevant and grow their business,” said John Foley. “Throughout this two-day seminar, I will share case studies and examples of print service providers that have transformed their business successfully. Attendees will leave this event with an understanding of what it takes to offer and execute multi-channel marketing solutions that include print, mail, and fulfillment.” During his presentation, John will cover topics such as: • Communication trends & the importance of transformation • What it means to diversify your print business • How printers can improve their own marketing efforts • Techniques for selling solutions, rather than commodity-based transactions • Strategies for integrating print with mobile, social networks, and other channels In addition to John’s presentations, attendees will be able to pick up a copy of his book, Business Transformation: While he is in Singapore, John will also be touring the facilities of a number of printers in the area. “I greatly look forward to learning from them, and offering help and guidance in any ways that I possibly can,” said Foley. # # # interlinkONE provides enterprise management marketing software. Our solutions enable companies to build, manage, execute and measure multi-channel marketing solutions that include print, email, social media, web, mobile, and more. End
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