By rushing into a long-term phone contract in order to get your hands on the latest handset, you could be spending more than you need to at a time when many are looking to reduce household bills, plus you lose the freedom to frequently upgrade.
Anthony Catterson, CEO of Expansys, explains; "If you take one of the best-selling handsets of the year, the Galaxy S II, you can purchase this from Expansys SIM-free for a little over £400 and sign-up to range of great SIM only plans from the major operators, starting at £10 a month for 300 minutes, 3,000 texts and 1GB of data allowance."
"We found that to get an equivalent deal on a monthly contract and have the handset for free you usually need to spend around £35 a month, meaning the total cost of ownership over the two years is £200 more."
With many never getting near their usage limits - according to Ofcom-approved bill analysis service Billmonitor we spend an average of £195 more each than we need to every year - going the contract route can definitely prove wasteful.
“With 2 year contracts for the iPhone 4S coming in at up to £61 a month, and the UK public not even using all their allowance, it really is time to look at the SIM-free alternatives"
And saving money isn't the only advantage to going SIM-free for your latest smartphone. By freeing yourself of the constraints of a contract you can update your phone as often as desire dictates and enjoy the latest technology.
"Tech-fans and early adopters have long known about the appeal of going SIM-free, as it allows you to upgrade to the latest handset whenever you want, and we want to let everyone in on this advantage. No more counting down the days until your contract ends or paying large sums to settle your contract early" said Catterson.
"Plus with services such as Expansys' Tech Trade-In, which can be found at that offer great prices for your used devices, upgrading to the latest tech is easier and more affordable."
To help customers learn the benefits of going SIM-free Expansys now offer an O2 SIM Card bundled with its top-selling unlocked smartphones (such as on http://www.expansys.com/
The increasingly popular approach for the tech-savvy to save money and keep up with the fast pace of technology releases found on http://www.expansys.com, going SIM-free is a credible alternative to consider next time you are out of contract. It could keep money in your pocket, along with the latest must-have smartphone.
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Expansys is the only truly global online retailer for consumer mobile technology, and wants to become the preferred choice for customers worldwide. Believing that technology can change your life, Expansys' teams discover, review and sell the latest and hottest products from all the world's leading technology manufacturers across 60 international sites in 16 languages.