The company have achieved this by including formatted video (which they created) within the eBook which – when using Apple’s Digital AV Cable connected to a 3DTV – plays a full, immersive six-and-a-half minute 3D Film which complements the story of the book. The story and film focus on a classic Christmas tale where a child dreams of visiting Santa’s toy factory – but is it just a dream?
Andrews UK has always pushed the boundaries of what is possible in eBook publishing. As a company which offers digital publishing partnerships, and also a distribution service to all publishers (as well as distributing their own published content from individual authors across a wide range of genres), Andrews UK has often been the first to market with the latest technologies.
CEO Paul Andrews said “We are very pleased to have achieved this milestone. Staying one step ahead of the global game is central to our business model.
“We have a history of being one of the leaders in digital publishing. When other companies were getting to grips with Kindle, we already had a distribution model to not only Kindle but also over 200 platforms and retailers worldwide. When the Apple iPad was launched we had in the region of 10% of all global app books for sale on day one. While the marketplace was talking about the latest text-formatting techniques, we were publishing full-colour rich media eBooks. Now, whilst the latest buzzword is fixed-format – something we have offered since the day retailers allowed it – we’re offering books with 3D content.”
Andrews UK are probably the industry’s best-kept secret. In addition to publishing their own titles, they also convert and distribute content for companies such as Apex Publishing, Accent Press, Brilliant Publications, Imprint Academic, agents such as Ed Victor and many more – their website showcases a wealth of partners, with quotes showing a great deal of positive feedback.
Another element that sets Andrews UK aside from other companies who say they offer a ‘conversion and distribution service’ is that AUK offers a true ‘no-fee’ publishing partnership and distribution model. Paul Andrews was keen to highlight how important this is to their publishing partners:
“If other companies who only offer a conversion and distribution service truly believed in the content they are working on, they would do the same as us – we invest in our partner’s content and work purely on a revenue-share model. This has allowed countless publishers to join the eBook revolution without having to invest thousands of pounds upfront into converting their catalogue. As a company we have already invested heavily in both time and money to create an advanced environment for eBook conversion, storage, distribution and most importantly monthly reporting and payment systems. Every book we turn into an eBook is converted in-house by real people in own UK-based offices. All our work is carried out by hand and eye - not at automated machine - and we ensure the files pass validation, which is often found not to be the case. We have worked with some publishers who have initially tried to work with outsourced conversion houses and distribution companies and found quality severely lacking – hence partnering with us. We work with our partners to convert and distribute their content to hundreds of platforms and retailers worldwide, and it doesn’t cost them a single penny. This means publishers can generate an entirely new revenue stream with no investment – how often can you say that!”
“With our new 3D eBook we hope to show the world what can be done with rich media content, and also aim to delight children all over the globe with this wonderful book and video”
Andrews UK welcomes enquiries from potential partners and can be contacted at -