“We are very excited about launching the Little Black Dress Club in Louisville, says local Director Candace Hall. “Women in our area now have an opportunity to connect with other women in a fun and friendly way.”
Co-founders Christine Zellers and Jenny Holzer first came up with the idea in 2006 when discussing ways to meet new friends. They decided to create their own fun by starting a women’s social networking group in Washington, DC. According to the founders, a group like this is a must-have in women’s lives, just like the little black dress is a staple in every woman’s wardrobe. “It can be difficult to find like-minded friends if you are looking for an adventure,” says Zellers. “The LBDC is the perfect solution to this conundrum.”
The club keeps things interesting by appealing to the many interests of its members. For example, Holzer and Zellers like to sail and enjoy skiing and diving vacations, while other members like to keep it low key and relaxed with wine tastings and happy hours. In Louisville, Director Hall plans to sponsor a variety of events for local members.
Zellers and Holzer envision the club branching out to other countries, but their current priority is training directors in club management. “This is a great opportunity for women to gain experience in networking, marketing and event planning,” says Zellers. “We are creating career development opportunities for our Directors as we broaden our reach.”
Local merchants gain exposure by offering discounts for their products and services to members, such as free movie tickets, discounts at spas and beauty stores, and exclusive, unique events such as wine tastings and happy hours.
For information about the club and to join, visit www.lbdclub.com. If you are a merchant interested in gaining exposure for your products and services, e-mail firstname.lastname@example.org.
Join the Local Louisville Chapter of the Little Black Dress Club for the first event:
When: Friday, November 18th 5 until 8 PM
Where: Sports & Social Club, 427 S. 4th Street, Louisville, KY 40202
Details: $2 domestic pints, $3 wells and house wines, $4 calls, and buy one get one free bowling. A free appetizer platter will be provided for every 10 guests.
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The Little Black Dress Club is a community of engaged, adventurous women. Our members host events like casual happy hours, gourmet dinners, rock climbing and SCUBA diving. Learn more at www.lbdclub.com.