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Experian Footfall Turns to BOTTLE to Heat Up Brand Awareness

Experian FootFall, the market leading consumer behaviour analyst, has appointed business-focused communications agency BOTTLE’s B2B PR consultants, following a competitive pitch.

 
PRLog - Nov. 3, 2011 - EYNSHAM, U.K. -- Experian FootFall measures consumer behaviour to help retailers and shopping centres increase profitability. The company currently works with some of the UK’s biggest retailers including B&Q, Fat Face and Retail Birmingham.

BOTTLE’s B2B-focused PR consultants have been charged with undertaking a highly targeted PR campaign, which will focus on raising the profile of Experian FootFall’s business in the UK national media, and highlighting the role of footfall analysis in boosting high street and shopping centre retail profits.

Claire Cairns, founder and director of BOTTLE, comments: “We are delighted to be working with Experian FootFall. As a company at the forefront of measuring consumer behavior in the UK, we will support the company in getting the message out there across the wider business fields. We have some really exciting media and relations campaigns in the pipeline."

The PR agency will report directly to Sarah Courbet, Head of Global Marketing at Solihull-based Experian FootFall. Ms Courbet said: “We were impressed by the level of national press BOTTLE has generated for its existing B2B clients, and wanted to use their extensive experience, knowledge and contacts in the national and industry media to spearhead brand awareness in the UK.”

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About Bottle http://www.bottlepr.co.uk

You give us a challenge and we say ‘BRING IT ON’. We get our heads together, ask questions and come back with a grounded approach to your communications challenge.

Specialising in both traditional and digital PR, BOTTLE delivers vivid PR campaigns, relentless media relations, strategic advice and successful social communications.

PR Week ranks BOTTLE:
- One of the top 100 PR agencies in the UK
- One of the top 20 PR agencies outside London
- One of the top 40 PR agencies offering digital PR and social communications
- The sixth fastest growing PR agency in the UK
- One of the top 40 PR technology UK PR agencies

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Source:BOTTLE
Phone:+44 (0) 1865 882988
Zip:OX29 4PF
Location:Eynsham - Oxfordshire - United Kingdom
Industry:Marketing
Tags:business-focused pr consultants, B2B-focused PR consultants, brand awareness, pr agency
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