The Otter Company Debuts Its 2012 Outerwear Collection

Nov. 3, 2011 - PRLog -- Birmingham, Mich., November 3, 2011 – American apparel maker The Otter Company is pleased to announce the availability of its 2012 outerwear collection for golfers and outdoor enthusiasts. Inspired by the otter – whose fur traps air, generates warmth, and keeps the skin dry – the collection features a series of styles and eco-sensitive technical fabrics that protect the wearer from wind, cold, light rains and heavy downpours.
 
“We are excited to break from the traditions that have bound weather-resistant active wear,” said Martin Stebbins, the company’s founder and President. “We’ve demonstrated that weather repellant sportswear can be constructed of cottons, wools and eco-sensitive man-made fabrics without sacrificing performance, function, style or fit.
 
Designed to extend playing sessions and seasons shortened by poor weather, the new collection includes five groups – the signature Rain Sweater, the Storm Fleece line, the Francestown series, the Otter-Tech line and the Play-Through series.

ACTION-Aimed Performance Design™ is the unique characteristic of every garment from The Otter Company. It incorporates construction details allowing for the un-encumbered motion demanded by weekend and full-time athletes alike. The collection also features traditional colors with bold accents and pops of color.

The Otter Company ECO-Aimed Performance Fabrics™ include materials that are renewable, sourced from recycled materials, or manufactured according to a series of standards that consider human and environmental safety. ECO-Aimed Performance Fabrics combine technical function, a high-level of performance and sustainable practices.
 
The Merino wool signature Rain Sweater provides warmth and added weather protection with a water-proof shoulder cape and a wind-proof stretch liner.

The Storm Fleece line features the comfort of cotton but offers the technical performance and weather resilience usually found in specialized synthetic fabrics.

Inspired by the erratic weather conditions of the American North East, the Francestown series features an ECO-Aimed peach-finished, weather resistant microfiber fabric. It is designed as a layered wind/water-repellent top-piece and is available in vested or half-sleeve styles.

The Otter-Tech and Play-Through lines extend the company’s ECO-Aimed values and are constructed of independently certified, ecologically sensitive, water-proof, breathable fabrics. The styles reflect the company’s ecological conscience and its dedication to performance and weather protection. The Otter-Tech line protects from cool winds and light rains and the Play-Through series protects from stormy weather.

“We are proud to offer a collection composed of natural, renewable, recycled or certifiably eco-responsible materials,” Stebbins said. “We’re also proud that we help the game go on regardless of the weather, without sacrificing performance, style, or comfort – and without a price premium.”

The collection is available at outdoor retailers, sport specialty stores, private and public golf clubs, golf specialty stores and resorts beginning fall 2011. Retail accounts are serviced by a network of regional distributors whose efforts are supported by marketing initiatives including trade shows, event participation, Internet and social media initiatives, and print advertising.

Designed for active adults, the new Otter Company collection includes a comprehensive selection of garments for varying weather conditions, ranging from the $79 light-duty Storm Fleece and Francestown series, to the $219 fully weather protective Play-Through series.

About The Otter Company
The Otter Company, headquartered in Birmingham, Mich., designs, manufactures and markets comfortable, technical and ecologically sensitive outerwear for sports people. We maximize playtime and extend sessions and seasons with garments that allow play earlier in the spring, later in the fall and in any inclement weather.
Inspired by the otter, whose fur is the thickest in the animal kingdom and is constructed in layers to trap air, generate warmth, and keep the skin dry – the otter is comfortable at play in any climate. Otter garments emulate this brilliant natural design and the spirit of the otter – its playfulness, its freedom, and its willingness to continue to enjoy itself when the weather is less than ideal. We say, "Whatever the weather. Keep playing. Stay comfortable." It’s the otter's way, and The Otter Company’s pledge. www.theottercompany.com

Contacts:
The Otter Company
Martin Stebbins, President
mstebbins@theottercompany.com

Media Inquiries
Daniel Saad, DJS Communications
daniel.saad@djscomm.com
248-225-8831