Online Marketing in the January Sales Create Many Opportunities – Make the Most of Them

PRLog (Press Release) - Nov. 3, 2011 - The January sales period is a great time to make the most of social media platforms and get some new customers online, and you can make the benefits can extend beyond January.

Sharing offers via social media in the form of discounts for online buying, voucher codes or links to printable vouchers can really boost your company’s Twitter following and/or Facebook fan base as they have great sharing potential, and people like to feel that they’re getting something special and exclusive via social media.

Marketing via Twitter and Facebook is great even if you’re not a retailer. B2B lead generation opportunities do exist and with everyone getting into the bargain hunter mentality in January it’s a great time to run offers such as free consultations, general price reductions or free trials.

January sales offers can provide a great boost to the start of your year to help beat the post-Christmas slump and keep the festive cheer going a little longer.

Running a promotion has benefits aside from just getting instant new sales. It raises brand awareness and can increase your following on social networks, but you need to make sure that you continue to nurture this community with good communication after the promotion.  

User behaviour data of your site is a great marketing asset, and the increase in traffic will provide a great opportunity to gather key information about journeys on your site.

To do this properly you’ll need software that helps you to track the activity of a specific user from social media through to your website and then to a deal. This way you can find out not only how many people clicked through, but exactly which channels provided the best uptake and the points at which people dropped out of the process. You can also create landing pages which are only available through social media channels – one for Facebook, one for Twitter etc – and measure it this way.

Turn warm leads from click into great prospects and sales by building up a database during the promotion. This is applicable for both B2C and
B2b lead generation and provides a great marketing database for the coming year.

If people have clicked through and visited your site they have already expressed some interest in you, and your name will be familiar to them. The importance of this should not be underestimated.
   
Powerful tracking and lead generation software at http://www.profunnel.co.uk/lead-generation.php will not only track the visitors generated by your January sale promotion, it will also put in place some sort of data capture to gather information such as email addresses, so that you can turn these warm leads into sales.

For more information visit: http://www.profunnel.co.uk/

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