According to Jeff Croy, Yo-Fi Wellness President & CEO, “While on the road, 52% of travelers demand fitness and wellness opportunities. And there is a growing industry need for on-property guest experiences that can be monetized. Travel, hospitality and fitness really come together with Yo-Fi, offering easy to access yoga and fitness content across all content delivery platforms in hotels and resorts with no financial outlay required!”
Yo-Fi Wellness provides hotels and resorts a completely customizable software application that delivers hundreds of segments of yoga, fitness, nutrition and meditation video. Relying on the axiom that “only real people inspire real people”, Yo-Fi’s talented staff engages the user ensuring they’ll return to the application again and again. Features like the workout calendar function further engage the user allowing them to set their schedule and plan their workouts. Like a television network, the user is the program director. For hotels and resorts Yo-Fi can be offered as a Wi-Fi option, video on demand, IPTV and a-la-carte for activities like “Rooftop Yoga”.
“We only recommend vendors who deliver the highest level of service for the hotelier and the guest. With Yo-Fi our clients can essentially offer their guests an on-demand personal trainer. This is more than offering a workout video, this is allowing guests to create their own fitness experience specific to their needs. Guests can continue using Yo-Fi after check out which is huge for loyalty and branding, plus the recurring revenue opportunity is significant.”
The entire application is customizable. Every individual has his or her own account where favorites and workouts can be stored for viewing at any time. According to Mr. Croy, “We decided to build an application that could deliver wellness content the way that today’s consumers want to use it.” For hotels and resorts, the application can be branded and features can be individually selected.
As traditional content delivery platforms such as network programming, websites and even traditional video on demand decrease and consumer demands increase for more flexible, custom solutions, media distributors are increasingly turning to solutions like Yo-Fi Wellness. This is a revolutionary development for hotels and resorts. “In the near future, content across all channels will need to be delivered in real-time, with flexibility and control given to the consumer. Yo-fi was designed to give sponsors and users the ultimate in choice” says Croy.
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About Yo-Fi Wellness
Headquartered in Santa Fe, NM, Yo-Fi Wellness is the leader in wellness-related, video software applications and production. The 2011 release of version 2.0 of Yo-Fi Wellness – features a proprietary video software application designed specifically with the hospitality, college & university, healthcare and corporate wellness markets in mind. Yo-Fi anticipates rapid deployment of this latest version, which features the country’s brightest talent in yoga, fitness, nutrition and meditation. Recognized by the Medical Community, Yo-Fi Wellness has been selected as an exclusive National Service Provider within the MD Preferred Network, a national medical industry services company. For additional information contact Yo-Fi Wellness by calling 800-494-7085 X1 or by emailing mailto:info@