MyBinding.com has long had their hands in article marketing, a course of action that propelled their site to the top of many search results. A quick glance at EzineArticles.com shows over 2,200 pieces written by Jeff McRitchie, the company's Vice-President of Marketing. And that is only one of the many article directories where you can find MyBinding.com's articles. But as times change, so do strategies.
"Article marketing was up-and-coming when we first started," said McRitchie. "Now more and more, we are seeing businesses turn to video marketing. To survive in this business, you have to be able to adapt. So we did."
Though the company launched their YouTube page four years ago, they've really capitalized on the YouTube market since the beginning of this year. Since the launch of their new campaign, their channel has increased from about 150 uploads to over 1,600 helpful videos. Many of their movies offer information not readily found in a professional video format online. However, a visual showing how to use a product is much more accurate than a written review.
"Video has the ability to teach someone how to do something over what they can learn from reading about it online," said McRitchie. "We seek to fill the void between article marketing and real-life use."
MyBinding.com's YouTube channel offers videos on a variety of topics. The majority of the products they sell offer a demonstration, or at the very least, an informative video. They also have reviews and manufacturers' product videos. But their "How To" section is quickly becoming the most popular.
"Our goal is to answer customer questions and add value," said McRitchie. "If a question lead them to our site, then we try to make a video to answer it. Video marketing is the next big wave and we're riding it all the way."
MyBinding.com is a division of Information Management Services, LLC. The company is based in Hillsboro, Oregon, and offers the Internet's largest selection of binding equipment, laminators, and document finishing devices and supplies. For more information, they can be reached at 1-800-944-4573. Their blog, located at http://www.MyBindingBlog.com, also contains information about the company and the products they sell.
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