PRLog - Nov. 2, 2011 - DEXTER, Mich. -- “Chevrolet has touched the lives of countless owners, families and fans in our community,” said Shadrick Bennett of LaFontaine Chevrolet “The Centennial is an opportunity to recognize these connections and celebrate Chevy’s role in our lives.”
100 Years of Chevy
To commemorate the company's centennial anniversary, LaFontaine will hold a pizza party on Thursday, November 3rd beginning at 4 p.m. Guests can meet Brian "Bubba" Cowan of 102.9 W4 Country and share their favorite memories with fellow Chevy owners. The dealership will also kick-off its Toys for Tots campaign. Anyone who drops off a toy during the event will receive a free oil change.
"The whole day is shaping up to be one heck of a celebration. We're proud to be a partner of Chevrolet as they enter their second century with great momentum," spokesman Jason Stum said. "The next 100 years will see Chevrolet help remake the automobile to complement the needs of evolving societies and changing resources — all with its iconic style, performance and value."
In the United States, Chevrolet kicked off the 100-day countdown to its 100th birthday with the launch of the Centennial Experience at Chevy100.com that will:
• Help fans to pick their favorite Chevrolet of all time from a list of 16 iconic vehicles, starting with the 1912 Chevrolet Six that helped launch the company, and concluding with the revolutionary 2011 Chevrolet Volt extended-range electric vehicle;
• Encourage fans to share stories and photos about the roles that Chevrolets have played in their lives via social media channels such as the Chevrolet Facebook page.
• Direct fans in Dexter, MI to Centennial activities in their communities via a Facebook calendar listing Chevrolet events;
• Share a vision for the future of Chevrolet.
During the Centennial period, Chevrolet will continue to showcase its future with important U.S. product launches, including the nationwide rollout of the Volt extended-range electric vehicle, the U.S. launch of the Sonic small car, and media previews for the next generation Malibu. Chevrolet also expects to make several announcements regarding future products.
Also as part of the Centennial, Chevrolet is partnering with the American Cancer Society® to help support Making Strides Against Breast Cancer walking events. Together with its employees, dealers, union partners, and suppliers, Chevrolet will support the American Cancer Society’s efforts to save lives by helping people stay well, helping people get well, by finding cures and fighting back against breast cancer.
Music has played an integral part in Chevrolet’s history, so for the Chevy Centennial, internet radio service Pandora has created a dedicated Chevrolet station playing the Top 100 songs that mention the brand. A few hits include “American Pie” by Don McLean, “Crocodile Rock” by Elton John, “Little Red Corvette” by Prince, and “Tim McGraw” by Taylor Swift. The station is accessible at pandora.com/
As the countdown toward the Centennial progresses, Chevrolet and LaFontaine Chevrolet will make additional announcements about Centennial events, and provide new material about Chevy’s 100-year history and its current and future products and technologies. For additional information, please visit us on our websites listed below.
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