The traditional methods of advertising such as direct mail and TV commercials are usually avoided by people. The good news is that the commercials and ads are no longer a one sided thing.
Nearly 90% of people skip through their TV commercials. Most online browsers won’t stay on a website with pop-ups and even less stay subscribed to promotional company emails. Many find them to be intrusive and just simply annoying.
New marketing strategy companies aren’t focusing on how they can get to customers. Instead they are asking themselves how they can be found. They are making themselves much more available for those who actually want to find them.
This amazing shift is in response to a new trend in the way we interact with the content we view in our lives, choice!
Thanks to the freedom of choice, skipping through a commercial or what we search for through Google, the big companies have lost control of what we see and what we don’t view. With search engines, customers now receive the ads they need when they need them or from friends and family who find something interesting to share.
With social media and the internet, the people are now deciding which if any commercials and ads they view. The new advertising frontier focuses on engaging its viewers and earning their attention with interesting information and also by allowing the viewer to participate.
The new goal is earning the viewer’s loyalty and building trust as opposed to forcing it.
For more information check out this infographic:
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