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Follow on Google News | Loyalty 360 Releases “Engagement is the Journey, Loyalty is the Destination”New White Paper to be presented at Engagement Expo 2011; Explores Relationship Between Customer Engagement and Customer Loyalty
By: Loyalty 360 “In talking with marketers, we realized that customer engagement is a concept that is often very misunderstood,” As “Engagement is the Journey, Loyalty is the Destination” Loyalty 360 has identified several key “feelings” • I want to feel valued by the brand • I want to be able to trust the brand • I want the brand to be relevant in my life • I want a personal relationship with the brand • I want the brand to be humble • I want to feel part of the greater good The report also assesses how adept various tools and technologies are at moving customers along the path to loyalty. “Companies employ a variety of initiatives to stir up customer interest in their products and services. Many marketers may be surprised, however, to see that we’ve rated popular touchpoints such as Twitter, Groupon and social networks like Facebook as being ineffective in creating and deepening customer engagement,” Johnson will present “Engagement is the Journey, Loyalty is the Destination at Engagement Expo 2011. Taking place November 6-8 at the Westin Stonebriar in Dallas, Engagement Expo will examine the role engagement plays in the journey to customer loyalty and advocacy. About Loyalty 360 Loyalty 360 is an unbiased, market driven, voice-of-the- End
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