Throughout the interview, Mr. Joseph explains how brands like J. Crew, Best Buy, and philosophy have created strong and positive brand images. Though customers are looking for different experiences online, in print, and in store, it's crucial for branding to stay consistent.
“You can read a J. Crew catalog, visit their website, store, or social media site, and have a consistent experience that allows you take off the logo and still know you're at J. Crew,” said Mr. Joseph.
To get to the point of having such a strong customer experience, brands need to fully understand their customers not just through demographics, but learning about their wants and needs through social media and 1:1 interactions. With today's consumer, Mr. Joseph has learned that having a “sticky” website won't cut it – you have to have multiple touch-points throughout the digital landscape to give your brand more reach.
To learn more about creating brand recognition and Jim Joseph's new book "The Experience Effect", click here for the full interview: http://vimeo.com/
About Lippe Taylor Brand Communications
Founded by Maureen Lippe, former editor at Harper’s Bazaar and Vogue Magazines, Lippe Taylor creates award winning marketing and public relations campaigns for an impressive roster of clients in health, beauty, fashion and lifestyle. With a particular expertise in “Marketing to Women,” Lippe Taylor specializes in brand communications that engage women with exciting programs that cross traditional, digital, and social media. Since 1988, the independent agency has launched innovative programs for some of the world’s most significant and successful brands such as Proctor & Gamble, Kao Corporation, L’Oreal, Clairol, The Limited, Nestlé, Johnson & Johnson, Bristol-Myers Squibb, David’s Bridal and IKEA. For more information, visit http://lippetaylor.com/
About Inside Communications
Discussing the strategic brilliance of PR campaigns is one of the main focuses of Inside Communications with Mike Bako. Featuring guests from all sectors of PR, viewers improve their understanding of what it takes to develop and execute a successful PR campaign. To view videos of previous shows, click here. To be a guest on Inside Communications, please e-mail firstname.lastname@example.org.