Tips and Trends for Memorable and Effective Corporate Gift Giving

PRLog (Press Release) - Nov. 2, 2011 - Corporate gift-giving season historically gains momentum every November.  Rymax Marketing Services, Inc., the Largest Manufacturer’s Representative in the premium and incentive industry, is extending tips for a successful Corporate Gifting Season by sharing some industry know-how to reconnect and strengthen ties with clients, employees and new business prospects.

Gift-giving practices are now customary and even expected.  Corporate gifts should express appreciation and be tangible tokens of gratitude with a lasting shelf life.  Companies must ensure the gifts they are giving send the right message and are valued by their recipients.

Five simple steps to ensure an effective Corporate Gifting Season:

•Stay on Trend: From an iPad 2 to Majorica pearls or Villeroy & Boch dinnerware — Items that are currently in demand hold a trophy value.

•Personalize: Taking the time to choose gifts that reflect the interests and mindset of the recipient will make them more meaningful than a cookie-cutter approach towards all recipients.  A techie might appreciate a docking station from Monster, whereas a fashionista may prefer a Michael Kors handbag.

•Focus on the client: Regardless of the perceived opportunity, self-promotional items should not be considered for corporate gift giving as they do little to improve personal business relationships and may decrease the value of the gift in the recipient’s eyes.  

•Make a statement: Corporate gifts should emphasize the values of the company and signify appropriate feelings of appreciation towards the recipient.

•A memorable presentation: Almost as important as the gift itself is the presentation.  Gifts should be nicely wrapped, and delivered in person or with a handwritten note whenever possible.

Companies interested in gifting high-value items from top name brands while keeping an eye on the bottom line should look to companies like Rymax.  Factory-direct relationships with leading brands allow such companies to purchase in-demand items at the most competitive price.