Gift-giving practices are now customary and even expected. Corporate gifts should express appreciation and be tangible tokens of gratitude with a lasting shelf life. Companies must ensure the gifts they are giving send the right message and are valued by their recipients.
Five simple steps to ensure an effective Corporate Gifting Season:
•Stay on Trend: From an iPad 2 to Majorica pearls or Villeroy & Boch dinnerware — Items that are currently in demand hold a trophy value.
•Focus on the client: Regardless of the perceived opportunity, self-promotional items should not be considered for corporate gift giving as they do little to improve personal business relationships and may decrease the value of the gift in the recipient’s eyes.
•Make a statement: Corporate gifts should emphasize the values of the company and signify appropriate feelings of appreciation towards the recipient.
•A memorable presentation:
Companies interested in gifting high-value items from top name brands while keeping an eye on the bottom line should look to companies like Rymax. Factory-