Presented by integrated marketing agency TrojanOne, Canada’s premier sponsorship marketing conference will be in the heart of all the action at the Just for Laughs festival, which will be celebrating its 30th anniversary with a star-studded roster of famous comedians and awe-inspiring performances. The festival, which attracts over 2 million eager spectators each summer, will transform the city of Montréal into an animated, comedy wonderland, which delegates of the 2012 Canadian Sponsorship Forum will be given VIP access to experience firsthand.
“We can’t wait to welcome the Canadian Sponsorship Forum and sponsorship community to Just for Laughs,” says Andy Nulman, president of Just For Laughs, Festivals and TV. “It’s a real win-win. We will provide you with tons of laughs, and we know you will provide us with tons of sponsorship dollars.”
In the spirit of the world’s largest, emotion-provoking comedy and culture event, the theme of the 2012 Forum is the passion paradigm. The 2012 Forum theme stems from the exuberant emotions and passions that are experienced at this eminent festival, and how these same feelings are often leveraged as the inspiration behind sponsorship.
Sponsorship is no laughing matter, but any successful sponsorship program must have an underlying foundation of passion – rooted in emotion, and gaining momentum as desires are realized. Through inspiring keynote presentations, hot-topic discussions, workshops, hands-on training sessions, special interest panels and more, delegates will discover how passion can be transformed into profit and help increase ROI.
“We are very excited to be not only partnering with the Just for Laughs festival for this year’s Forum, but to be returning to Montréal as our host city,” said Mark Harrison, Canadian Sponsorship Forum chair and TrojanOne president. “Against the exciting backdrop of the festival, the Forum will offer our delegates the opportunity to tap into their passion for sponsorship. By providing them with the unparalleled networking events the Forum is known for, they will be able to forge new connections, revisit old ones, and learn about global best practices on a variety of timely topics – all while being immersed in the passionate Just for Laughs experience.”
About the Canadian Sponsorship Forum
Since its inception in 2005 by TrojanOne president Mark Harrison, the Forum has delivered best-in-class sponsorship data and information while partnering with top tier Canadian properties. The Canadian Sponsorship Forum presents a conference format completely unique to the industry and works overtime to provide delegates with the total sponsorship experience. The Forum is targeted at marketing professionals, including sponsors, properties, not-for-profit organizations, marketing agencies, sports associations and academics. Our delegation is elite, with over 60 per cent attendees holding over 10 years of industry experience. For more information, please visit www.canadiansponsorshipforum.com.
About Just For Laughs Comedy Festival
The Just For Laughs Festival presented by Videotron in association
with Loto-Québec brings all things funny to Montréal audiences, treating over two million spectators each summer to a star-studded selection of industry heavyweights, award-winning performers and internationally renowned comedy stars. Founded in 1983 by Gilbert Rozon and now the world’s largest and most prestigious comedy affair, the Just For Laughs Montréal Festival, celebrated its inaugural year 29 years ago.
In 2012, Just For Laughs will yet again, transform the streets of Montréal into a comedy wonderland for the biggest and best festival to date in a grand-scale celebration of its 30th Anniversary. For more information, please visit: http://www.hahaha.com/
For media inquiries, please contact:
Michelle Conte, Marketing Communications, TrojanOne
P: 416-355-2692 C: 647-818-8512 E: michelle.conte@