PFS Group Launches New Website and Marketing Campaign

Nov. 1, 2011 - PRLog -- PFS Group, a leading provider of healthcare accounts receivable enhancement programs, announced their updated website and new marketing campaign at a launch party on October 21, 2011. The campaign, “Experience Counts,” is one of many marketing initiatives PFS Group will roll out during the coming months.
   “PFS Group is experiencing substantial growth, and we needed to step up our image to reflect this growth, as well as our leadership in the industry,” said Jeff Gorski, president and founder of PFS Group. “‘Experience Counts” epitomizes everything PFS Group stands for — personal customer service to patients, while working to resolve hospitals’ accounts receivable balances quickly.”
   The campaign shows PFS Group’s dedication to matching the level of superior care that their clients provide, which includes speaking to patients with the respect, clarity and the sincerity they deserve.
   “We decided the best way to gain further recognition as an industry leader is to speak directly to the needs of our clients and their patients,” Gorski said. “Rather than focus on our services, this campaign hones in on patients’ experiences and our understanding that to patients, their experiences aren’t just numbers or case files.”
   Houston-based, full-service advertising and public relations firm Design At Work Creative Services designed the campaign. Components of PFS Group’s integrated marketing campaign include: advertising, trade show materials, brochures, external eNewsletters and more. The campaign look and feel also appears on the website at www.pfsgroup.org.
   PFS Group provides accounts receivable enhancement programs that are custom-designed for each client’s individual needs. Their experienced professionals communicate with patients to provide a compassionate account resolution experience, while improving hospitals’ returns on investment. Services include: patient balance management, insurance accounts receivable outsourcing, conversion assistance programs and interim management. For more information on PFS Group, call 713.784.4410 or visit www.pfsgroup.org.