The company was launched in October 2010 and the investment will be used primarily for product development. On the investment, Anirudh Motwani, Founder and CEO of the company said, “In India, over 1 crore students enter college every year. At present, over 97% of them do not end up at the college they had planned for – and the alternatives are chosen with advice from friends and family, rather than factual information. We will use this investment to aggregate information from over 20 thousand colleges in India at one place, and we've developed a simple and powerful algorithm (awaiting copyright) that allows students to search through all this info and get what they want at their fingertips.”
"Our investment is driven by the impressive founding team and the size of the market they are targeting. Even though IndiaCollegeSearch.com is free for students and does not serve ads, they have a solid revenue model." said Raveesh Malhotra, Managing Director of VAS Capital.
IndiaCollegeSearch is presently the country’s fastest growing education website and is now used by over 50 thousand students every month who are about to make the most important decision of their life. The site aims to aggregate information about college infrastructure, faculty, placements and other details along with in-depth reviews.
Parul Bansal, CFO of the company said, “We’re looking at Rs 100 crore/year as the TAM (total addressable market). The sector (online marketing by colleges) is growing at over 100% annually and no clear leader has emerged in this space.”
About IndiaCollegeSearch
Team Size: 7
Founder: Anirudh Motwani – B. Tech (Computer Science) – BITS Pilani – Dubai. Previously worked as software product consultant at Cvent Inc.
http://www.IndiaCollegeSearch.com is a vertical search engine that focuses on solving the admission seeker’s pain by providing students with detailed college reviews and information about crucial fields such as cut-offs and placement details. The platform allows students to add colleges to their shortlist or apply directly.
"At the end of the day, money is required to improve the application and incorporate more courses. But what keeps us up at night is the dream of helping lakhs of students every year in making ‘the most important choice of their lives’. We'd like them to be able to make a more informed decision, a better decision, because your choice of college stays with you all your life. And because we did not have something like this ten years ago when we needed it.”
For more information please visit - http://www.indiacollegesearch.com
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IndiaCollegeSearch.com is a free resource for college aspirants in India, that provides them information about college faculty, infrastructure, placement etc. along with unbiased reviews.
