According to HotelTravel.com Chief Technology Officer, Graham Johnson, m.HotelTravel.com enhances the best features of the company’s website both in terms of design and functionality while offering on-the-move flexibility.
"Launching a mobile optimised version of HotelTravel.com is part of the company's goal of providing hotel booking services to more people on a wider variety of platforms. Our new mobile site offers a clean, simple option for searching, locating and booking hotels on all mobile platforms,” Mr Johnson said.
HotelTravel.com's full site has grown so rapidly the last few years, adding massive amounts of original and user generated travel content that it became a challenge to navigate on small screen hand held devices, he added.
Customers accessing m.HotelTravel.com can use location-based services to view maps that highlights HotelTravel.com's 'Real Close' function and assists finding hotels near them. They can then make a reservation for same day check in by arriving at a given destination and then deciding where to stay.
According to the International Telecommunications Union (ITU), worldwide Internet users surpassed the two billion mark in 2010, while high speed Internet remains out of reach for many people in low-income countries. However mobile phone use is spreading rapidly with mobile networks now available to over 90% of the world’s population, with the largest growth of new Internet users being from developing countries with 143 countries now offering 3G services.
Mr Johnson, said : "An increasing number of our existing customers use their mobile devices to access HotelTtravel.com, so obviously this helps us offer better service as browsing habits change. It will really help HotelTravel.com continue to expand our reach into new consumer segments.”
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HotelTravel.com provides the inside track for the best value online hotel deals. Its brand statement - Real People | Real Service | Real Choice - is the keystone of the company's customer centric business culture and its core value. HotelTravel.com has set the global standard for worldwide hotel bookings since 1999, constantly updating its multi-lingual website published in 10 languages: English, Chinese, Japanese, French, German, Spanish, Italian, Korean, Russian and Thai. Its 24-hour service centre is staffed by highly trained professional native speakers in each language, guaranteeing only the very best customer experience with each hotel booking. HotelTravel.com is proud to remain privately owned and operated, employing over 300 staff in its offices in Thailand, Malaysia and China.