In the USA, the number of these audiences’ using Social Media is large and growing. More than 40 million Americans use Social Media websites multiple times a day. 2 Given this high traffic volume, it is logical to assume that various for profit and non-profit industries would utilize Social Media either as a marketing tool or as a platform to promote their respective causes. CRE Services, Inc after a thorough search found a lack of substantial published information that reveals the economic value of using Social Media to promote products and/or services to consumers. With thousands of marketing professionals and business owners asking, “Does the use of Social Media as a marketing tool pay-off?” Right now is probably the time to delve into and gather fact-driven data to answer this question. Therefore, the objective of this pilot-study is to understand the financial impact of using Social Media as a marketing tool. As such, the intent is to conduct multiple focus groups and/or interviews of marketing and / or non-marketing professionals from various for profit and non-profit industries and obtain data. With this data, the goal is to create a survey instrument and conduct a broader study that might provide us with directions on whether or not Social Media could be successfully used as a marketing tool.
1. Social Media. Available at http://en.wikipedia.org/
2. Merchant RM, Elmer S, Lurie N. N Engl J Med. 2011 Jul 28;365(4):289-
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