Pch Prizes Has The Magic Touch For Cash Strapped Brits

Oct. 31, 2011 - PRLog -- Halloween has become a multi-million pound business with families in the UK spending over £120 million every year on spooky decorations for the house, pumpkins, fancy dress trick or treat outfits and themed party food.

As consumers and retailers prepare for ghostly celebrations, a nationwide Halloween survey of 3,000 UK consumers’ conducted by http://www.pchprizes.co.uk revealed the nation’s top three wishes and superstitions.

Top of the wish-list for cash-strapped Brits looking to ward off rising living costs and fight the squeeze on disposable incomes was winning a large cash prize to help manage financially for years to come (78%). This was followed by over a third of people (39%) dreaming of being able to pay off their mortgage and then transported to an exotic location to enjoy five star luxury (38%).

However, for those living in the northern counties of England (North East, North West, Yorkshire and Humber and Scotland) and who miss out on sun for most of the year, conjuring fun in the sun was more appealing than paying off the mortgage!

It seems we become more altruistic as we become older too, as over half (51%) of those aged 55+ would wish for world peace and the opportunity to do more for charity (35%). Whereas adolescents aged 18-24 would prefer to learn a new talent or skill such as being able to cook, dance, sing or speak another language (36%).

As Halloween approaches, the survey also reveals that superstitions are determined by age and those aged 18-24 are twice as likely as the 55+ baby boomers to avoid unlucky situations, believe in unlucky omens such as breaking a mirror and to use a good luck charm whilst entering competitions or prize draws.

Dennis Vukelic, Director of Online Strategy at Publishers Clearing House commented: “In the current climate, it is not surprising that winning a large cash prize is top of the wish list for many people in the UK.”

“We recently awarded £100,000 to Suzanne Chenery from near Reading, who was so shocked as she said she had never had any luck winning anything before. It just shows that you have to be in it to win it, whether or not you believe in luck or superstitions!”

Halloween is all about tricks or treats and next week, Publishers Clearing House is surprising 3 lucky winners with a big treat of a £5,000 cheque. There are 8 free prize draws on pchprizes.co.uk and to celebrate Halloween, the website’s bingo room is giving away £13,000 at 10.30pm on Sunday 30th October.

ENDS
Notes to Editors
Independent research conducted by OnePoll on a nationally representative sample of 3,000 people.

About PCH Prizes
pchprizes.co.uk is owned and operated by Genting Alderney Limited under license from Publishers Clearing House. The Genting Group is one of the world's largest gaming companies and owns Circus, Maxims and Mint Casino's, as well as Crockfords, Colony Club and Palm Beach within London.
About Publishers Clearing House
Publishers Clearing House is a leading provider of online play and win content and a multi-channel direct marketer of value-based consumer products and magazines, promoted in conjunction with huge prize draws made famous by the company's Prize Patrol that surprises screaming million dollar winners at their doorsteps.  
With a heritage of over $225 Million in prizes awarded, the sweepstakes giant also has a growing family of online properties that offer many ways for consumers to play and win, including PCH.com, PCH Search and Win, PCH Games, PCH Lotto, PCH Coupons, and PCH Online Surveys.    Headquartered in scenic Port Washington, NY, where it was founded in 1953, nearly half of the company’s profits go to the benefit of charitable causes ranging from the arts to social services to the environment.

About Genting Alderney
Genting Alderney Limited is a wholly owned subsidiary of Genting Singapore and offers over 100 casino games including classics such as Roulette and Blackjack, as well as being part of one of the world’s biggest poker communities. The site is operated by Genting Alderney Limited and complies with the stringent licensing codes operated by the Alderney Gambling Control Commission.

Genting Singapore is part of the Genting Group, one of Asia’s leading and best managed multinationals. The Genting Group is the collective name for Genting Berhad and its subsidiaries and associates.

Genting UK is a wholly owned subsidiary of Genting Malaysia and operates 45 land based casinos in the UK which trade under the Circus, Maxims and Mint brands outside London.

Media Contacts
For further information please contact Charley Morello or Holly Skelton on 01943 855630, charlottemorello@hatchpr.co.uk

US Press Office
Michael Volpatt, 415-692-0100, michael@larkinvolpatt.com