PRLog - Nov. 24, 2012 - BRYN MAWR, Pa. -- Photography for corporate websites and magazine articles is very different from event photography – it is similar to photographing a portrait in a professional studio.
photo by todd
The atmosphere is different, lighting is different and the gear you use is also very different. You must be equipped with portable lighting equipment that you can assemble and disassemble in minutes. In this article,
1) Indoors Corporate Portrait Photography
Indoors corporate portraiture can be a challenging experience, especially when the task is to photograph people in their work environments. When presented with a glassy room with white walls and dim light, many photographers get lost, because they do not know how to deal with light spills, reflections and outside light. It can also be challenging to photograph a simple business portrait for a company profile or for a magazine/newspaper article.
How many light sources do you need? How do you position the light? What kind of background do you use? What type of flash should you be using? What is the ultimate portrait setup? We will answer these questions by looking at two case scenarios – one in a regular office environment and one in a studio-like environment.
Create a relationship – your first objective is to establish a good relationship with the client and convince them that you are the right person/company to work with.
Meet with the client face-to-face and start building a relationship by showing your interest in their company, showcasing your work and asking the right questions. Think of it as an interview process – you will only get hired if the company likes you and finds you competent for the job. You must present yourself as a reliable businessman and partner, who is looking for a long-term relationship with the company. Keep in mind that if you get hired once and prove yourself worthy, the company will most likely come back for your services in the future.
Find out exactly what the client needs – most of the time, companies know what they need when they call a photographer, whether it is a simple business portrait for their website or pictures for their marketing material. In some cases, however, you might get people who are clueless and just want some pictures of their employees. No matter what the situation is, you should find out exactly what the company is looking for. During your first meeting with the client, find out what they are looking for and show samples of your work to see if they might be interested in other opportunities.
Do not forget to ask if the photo shoot will be indoors or outdoors (or perhaps both). When you leave the meeting, you should have a clearly defined list of objectives for your upcoming photo shoot.
Scout the location – if the client does not mind, scout the location and take some sample shots to see what challenges you might have later. Pay close attention to windows and glassy surfaces, in addition to walls and ceilings. Also note the size of the facility and find out how much space you will be given at the time of the photo shoot. For office environments, ask if the outside scenery should be included in the photograph.
Provide a quote based on the needs – once you know exactly what needs to be done, you can evaluate your time/labor/equipment and provide an accurate quote for your upcoming work.
If you do not already have a contract, work on creating one. If you do not know where to start, there are plenty of contract samples on the Internet that you can download and modify for your needs. If you can afford hiring good legal advice, look into that option first, preferably with someone who has already worked on contracts for photographers. Contracts are needed for a reason – they are there to protect you and your work from potential lawsuits.
Guarantee satisfaction – companies love when you guarantee satisfaction. Why should they pay you if they don't like the photos and cannot get the work done? Guaranteeing your work and having a 100% money back policy would give an additional boost of confidence to your client.
Schedule early photo sessions – always try to plan for early morning photo shoots, about one hour after start of the business day. Late afternoon sessions are never fun, because people look too tired and you might not get much cooperation from them.
For more information about corporate photography in Philadelphia contact