So Excessive Boutique Goes Interactive With Launch of E-Store

Oct. 29, 2011 - PRLog -- Newark, N.J. – Whether you're feeling flirty, glamorous or want to channel your inner fashionista, So Excessive Boutique has jewelry to match your mood and to complete your look. After a successful year of operation, the Newark based accessories retailer will become interactive on November 1, 2011, with the launch of their online boutique, www.soexcessive.com.

In 2010 owner, Keena Williams applied her against-the-grain philosophy: “accessorize first and let your outfits compliment your shoes and jewels,” to open the So Excessive Boutique.  The gold damask-patterned walls, cascading chandelier, and bold black floors provide an upscale shopping experience for the everyday consumer.

“I’m beyond excited to be able to bring So Excessive to everyone’s doorsteps,” says owner, Keena Williams. “The site is not only a place to shop, visitors can also send us accessory questions, see the latest trends and learn how to wear them.”

With the launch of Soexcessive.com, Keena looks to recreate the in-store experience online. In addition to the exclusive So Excessive Collection, designers such as MadebyAG, Melody Ehsani, Michelle Roy Designs, Adia Kibur, La MER Watch Collection, and more will be available for online purchasing.


About So Excessive Boutique
Located at 1212 Raymond Boulevard in Newark, New Jersey, the So Excessive Boutique has made it their mission to bring trendy, unique, and adorable jewelry to women on the pulse of fashion. To achieve this goal, So Excessive Boutique consistently updates their inventory to offer new and up-to-date pieces on a weekly basis. Each So Excessive piece is hand picked with the consumer in mind. www.soexcessive.com