"Ultimately, what we hope to get out of the trip is to create new jobs in Florida and bring more investments from Brazil," said the Chamber of Commerce President during an interview at FIESP in Sao Paulo Yesterday.
Brazil is Florida's largest international trading partner with $13.7 billion in trade between the regions in the past year alone.
The five-day expedition to Florida is the centerpiece of a larger strategy that aggressively pursues international trade, Mr. Michaelis said.
Brazil's strong economic growth and important upcoming events such as the 2014 World Cup and the 2016 Summer Olympics have made the market important for Florida.
Before committing to the international trip, companies in Brazil were offered a free series of monthly seminars, and product/service evaluation by the Brazil-Tampa Bay Chamber of Commerce and its partner organizations in Brazil.
"We hope to bring leaders together to develop and create strong contacts, relationships and new opportunities to grow businesses in Brazil and in Florida. Mr. Michaelis said"
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The Brazil-Tampa Bay Chamber of Commerce, BTCC, is a not-for-profit organization. BTCC has emerged as one of the most dynamic bilateral business catalysts in the nation in recent years.