SLAM Hits New High in Lightweight Jackets

SLAM Hits New High in Lightweight Jackets - New “BLOW” Jacket Protects While Pampering
By: Tom Carruthers
 
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Ladies Blow Jacket in Blue
Ladies Blow Jacket in Blue
Oct. 27, 2011 - PRLog -- SLAM®, the world’s leader in advanced technology sportswear, today introduced a jacket that sets a new standard for lightness, softness, and portability in sailing and outdoor sportswear.  The new SLAM “Blow” Jacket is insulated with PrimaLoft One insulation, and features ultra-lightweight construction and a windproof and water repellent outer layer, all at an affordable price.

“We’re extremely excited to be able to offer outdoor enthusiasts a jacket that not only fits better, but that will also help them perform at a higher level with more comfort and less constraints on their movement,” said Tom Carruthers, SLAM’s largest US retailer.  “SLAM takes great pride in setting new benchmarks for technical performance apparel, and the Blow jacket breaks new ground in a number of important areas.”

The Blow jacket’s use of patented PrimaLoft One insulation allowed SLAM’s engineers to add features unique to high performance sailing apparel.  This super-efficient insulation is light and highly compressible, allowing the Blow jacket to pack into its own pocket.  This transforms the garment into a tiny, easy-to-pack unit that serves as a perfect travel pillow and has its own carrying belt.

Three-time US Olympic sailor and professional sailing coach Chris Rast says his new Blow jacket is perfect for cold, clear days on the water.  “I love the fact that my Blow jacket is so lightweight and so versatile,” Rast said.  “It’s soft, light and breathable enough to serve as an ideal mid-layer garment when things are really hairy, but robust enough to wear on the outside when racing in chilly air.”  Rast noted that the Blow jacket’s light weight significantly improves his range of motion over comparatively insulated jackets from other manufacturers. “Extra weight is a liability in competitions where the next maneuver has to happen RIGHT NOW, and my Blow jacket keeps me moving fast on the boat.”  And when waves are crashing over the boat, PrimaLoft One absorbs 3 times less water and is significantly warmer than competing insulation: It’s14% warmer when dry, and an incredible 24% warmer when wet.  

The brand new Blow jacket and vest are available in men’s and women’s sizes from XS to 3XL, in Black, Navy, and Stucco (cream) with contrasting accents. It is available exclusively in North America at SLAM Shops and Point Loma Outfitting for just US$170.00 for men’s jackets, and US$165.00 for women’s jackets.

About SLAM Sailing Gear

Established in 1979, Genoa, Italy-based SLAM supplies advanced technology sportswear to many of international sailing’s top athletes, competing in the most grueling races in the world.  SLAM’s mission has always been to improve the performance of sailors everywhere. “We’ve always understood that comfort is a key ingredient to winning,” explains SLAM-North America President Filippo Bovio.  SLAM International President Carla Gardino adds, “Our passion for research and innovation have made SLAM the brand of technical clothing chosen by the greatest sailors in the world.”

SLAM also produces its popular nautically-inspired sportswear collection for everyone with a passion for the sea.  Learn more at www.slam.com,  by watching SLAM’s “Champions”, or visit the online portal for SLAM clothing at SLAMShops.com.

http://www.youtube.com/watch?v=1K7bqQsAE9M



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Convinced they could provide the kind of products that they and their fellow water sports enthusiasts needed most, lifelong outdoor enthusiasts Tom and Katie Carruthers established Point Loma Outfitting more than a decade ago. Specializing in the best apparel for life on the water, these competitive sailors set out to provide only the top performance wear with the best customer service not just in San Diego, but the entire country. Point Loma Outfitting is North America’s largest supplier of SLAM sailing gear and specializes in the ultimate high-performance outdoor and sailing apparel as well as Kaenon performance eyewear products.

Photos:
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Source:Tom Carruthers
Email:***@pointlomaoutfitting.com Email Verified
Zip:92106
Tags:Sailing Jacket, Outdoor Jacket, Foul Weather Jacket
Industry:Sports, Retail, Fashion
Location:San Diego - California - United States
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