Innovation in Retail - A New Way of reaching online consumers from a large established retailer

Oct. 27, 2011 - PRLog -- Just like in store retail, e-commerce is becoming stale with the same old websites offering the same old limited stock lines at exactly the same prices. What makes one retailer different from another, and as a consumer how can we make sure we are getting the best price for the moment?

Simple. A new idea for independent online retail sees Camping World launch it's Best Offer promotion as part of the annual sale season. Not only are prices marked down, Camping World is inviting customer to submit their own maximum offer price for items ensuring they can both clear the shelves of unwanted stock without the depressing SALE signs popping up everywhere, and customers really can get the products for the price they want.

A great side affect of the Make An Offer promotion is the level of interation you get between retailer and customer. Offers and counter offers may be sent two, three or four times until a compromise is reached on the price which is a fantastic way of engaging the customer. Strong overtones of haggling in a safe, non-confrontational situation make this form of shopping exciting, fun and a really positive overall shopping experience - especially if the customer feels they have won a big discount on something that may otherwise have been out of their budget.

Early indications are that this promotion is going to be very popular, despite only being available on 2011 tents, camping equipment and accessories and not the new winter season ski wear, boots and sledges. Only a day since it's launch, Camping World are receiving up to 300 offers every hour already and the promotion is set to continue until all the overstocks are sold

For more information please visit http://www.campingworld.co.uk. Best Offers may only be submitted online where the product features the 'BEST OFFER' button. Terms and conditions apply. Accepted offers are time limited. Stock is only allocated on final order and due to high volume, accepted offers do not therefore guarantee availability of stock.

Please visit this article for more details on how to submit an offer: http://www.campingworld.co.uk/News.aspx?NewsID=189

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CampingWorld.co.uk is one of the UK's best e-commerce sites for camping and leisure retail and ski wear during the winter ski season. Camping World also has multiple superstore sites in Surrey, Sussex and Hampsire and the largest UK outdoor tent display