The root of the new site’s design lay in Dubai Marina Mall need for a fresh looking website, to dust off the Mall’s old school online appearance. According to the Mall’s marketing team, the new site’s design needed to be:
• Extremely User Friendly
In the words of Nadia Constatino, Sales & Accounts Manager, Traffic Online, “The fundamental idea was to set up a website which clearly communicated everything that Dubai Marina Mall represented. Our task was to take everything that Dubai Marina Mall does, everything it owns and everything it serves and carry it over to the virtual world in a presentable and professional manner.”
With these goals in mind, the Traffic team set out to give Marina Mall Dubai a fresh online identity.
The new site is all about style! The site features a simple yet appealing design, which is formed using the latest in web design techniques and applications. In terms of graphic design the site leans heavily on Traffic’s research on local consumer behavior, online marketing trends, and the latest AIDA techniques. A large flash banner and a custom-made image slider form part of this modernization. From the point of view of functionality the site sports smooth navigation which offers instant access to required information. In other words the site is designed to offer a perfect balance of beauty and functionality and can be considered the epitome of Traffic’s design strategy.
“We believe that an operable web design is worth two inoperable web designs. The Marina Mall project was a perfect opportunity for our team to showcase our functional design ideology.” remarked Johnny Huntington, Managing Director Traffic Online. He further exclaimed: “I’m glad that we were able to meet and exceed the client’s expectations.”
We certainly are glad that Dubai Marina Mall is pleased with our graphic and layout designs and is happy with the site’s overall performance.
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Traffic Online offers SEO Services and Web Design in Dubai, UAE and across Middle East. Traffic Online is the leading website design and internet marketing company in Dubai.
+971 4 446 2629