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Follow on Google News | Floral shop uses Facebook to announce new products and specialsLocal flower shop, Jolly Lane Floral, uses Facebook to communicate with customers.
By: Robert Sharp & Associates Floral shop, Jolly Lane Floral is one such business. Owner, Pam Sykora, with help from co-workers, Angie Holmberg and Velma Sime, use the page to tell their fans about new products and specials. “We had considered creating a Facebook page for a while,” Sime said. “We’re still learning but now that I’ve had a chance to learn more about social networking, I see the benefits.” The stores inventory changes with the season. Sime uses the Facebook photos application to showcase these new seasonal items. For example, the entire month of October, the floral shop featured a breast cancer awareness bouquet that was heavily promoted on Facebook. Another special event that spread through the social network was Jolly Lane’s free rose giveaway. Anyone, fans or non-fans, could get a free red rose just by stopping by the shop. Being social and building community ties are core values of Facebook brand pages. However, brand pages cannot friend people. They can only communicate with people who want to talk to them. Jolly Lane employees know the importance of providing quick responses to user questions and comments. To show their appreciation, Jolly Lane also “likes” the brand pages that they do business with. “It seems like everyone is on Facebook,” Sykora said. “We wanted to try it out, and so far it’s going well.” The page has just over 50 likes. Sykora said they will offer a special coupon for Facebook users once they reach 100. If you are looking for current information about the floral shop, find their page at facebook.com/ # # # Jolly Lane Floral offers a wide selection of quality, locally-grown flowers and gifts to celebrate any special occasion or to say “I love you.” They sell flower arrangements, candy bouquets, flowering plants and gifts. Same-day delivery is available in Rapid City and the surrounding area. End
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