MyCommerce Re-Launches Sweet Paper Lane

MyCommerce Launches Ground-Breaking Website And Online Store For Leading Invitation And Stationery Company, Sweet Paper Lane
By: MyCommerce LLC
Oct. 26, 2011 - PRLog -- MyCommerce LLC (http://www.mycommerce.tv), a leading provider of websites and online shopping cart solutions is thrilled to announce the launch of their biggest project to date – a new website and online store for popular stationer, Sweet Paper Lane (http://www.sweetpaperlane.com). The site is built using the popular Drupal Content Management System (CMS), has a large number of highly custom features, and an all-new, modern design.

The largest component to the product was the design and development of an Online Invitation Builder (Preview Tool). This allows customers to select any invitation of their choice, and enter their own wording, fonts and colors and see a live preview, in real time. It also had to handle Return and Front Addressing, as well as a wide range of orientations and designs. It represents 6 months of development and testing.

One of the biggest challenges was integrating it with Drupal. MyCommerce had to pass an empty product into the tool, which in turn passed a customized invitation back to the shopping cart. MyCommerce also added extra features to the backend Orders section so an image of the invitation the customer had built was available, along with all of the invitation text and return address information. The tool presented a number of challenges and really pushed development boundaries, and the end result is an amazing, interactive tool that gives customers a chance to see exactly what their invitations will look like before purchasing, such as baby shower invitations.

The site also features enhanced JQUERY filters, making sorting and filtering categories easy, and an AJAX "Add To Favorites" bookmarking feature, where customers can simply click a button to add any product to a list of bookmarked products for reference later. Another feature was to add a series of tabs to the product detail page. Owner Jayne Pritchett said, "The Quick Tabs are a wonderful feature. It is a simple, interactive way to display lots of product information in a very small space, and all the information, including live shipping and delivery times are so quick and easy to insert in the backend. Entering this information used to be a laborious and extremely tedious task. Now it basically runs itself! MyCommerce did an amazing job."

MyCommerce also focused a great deal of time on the design. Since previous iterations of the site had been very cluttered, which also seemed to be a criticism that can be leveled at many of Sweet Paper Lane’s competitors, MyCommerce wanted to bring a high quality, clean experience to the user and worked hard on presenting the customer with the right amount of information and easy navigation so as not to be overwhelming. CEO Jason Humphries said ,"The Sweet Paper Lane site, whilst a massive achievement on the technical side, is also very exciting on the design front. The site really looks beautiful. We worked very closely with Jayne to improve navigation, filtering, presentation of information and a hugely streamlined checkout process. Such a clean, uncluttered look and feel really sets it apart from its competition."

Sweet Paper Lane is on online stationer, specializing in bridal shower invitations, bachelorette party invitations and a huge range of announcements, gifts and favors.

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MyCommerce is a revolutionary content-management and e-commerce solution, tailored precisely around your business. Create your online store today!
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Source:MyCommerce LLC
Email:***@mycommerce.tv Email Verified
Zip:91361
Tags:Online Shopping Cart, Baby Shower Invitations, Invitation Builder, Invitation Preview Tool, Bridal Shower Invitations
Industry:Internet, Software, Lifestyle
Location:Thousand Oaks - California - United States
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