KL Communications President to Present at Forrester’s Consumer Forum

Oct. 26, 2011 - PRLog -- Kevin Lonnie, President and CEO of KL Communications, Inc., a Red Bank, NJ based marketing research firm, is scheduled to speak about using social media to complement market research at Forrester’s Consumer Forum, to be held this Thursday in Chicago.  

Lonnie’s presentation, entitled "Social Media and MROC's: Agility through Synergy", will be featured in the “Disruptive Market Research” section of the forum.  This section discusses the disruptive side of a digital world and how companies can adapt to best use it to their advantage.

"The forum’s emphasis on digital technology is essential,” Lonnie said, “If used effectively, social media can undoubtedly empower market researchers.  It allows them to spot hot trends and make informed decisions quickly.”

Lonnie’s presentation will highlight KL Communication’s use of Twitter, Facebook and blogs as innovative ways to track what clients’ customers are saying.  This becomes insight that can quickly translate into action.

KL Communications is a full-service market research firm that focuses on building and managing proprietary insights communities and panels for a wide range of industries. Our newly developed IC2 community platform takes a holistic approach to the insights process, specifically aimed at generating the new ideas that drive innovation. By developing customized solutions that incorporate social media, crowdsourcing, insights communities & panels, as well as traditional research methods, KLC provides partners with the tools and insights to keep them a step ahead of the competition.

For more information about the forum, contact KL Communications at (732) 224-9991, or visit the KL Communications website at www.klcommunications.com.

You can also contact:
Lisa Fuchs, PR Rep
KL Communications, Inc.,
(732) 224-9991
www.klcommunications.com
pr@klcommunications.com