When Google makes changes to its code, the impact is felt by marketing firms that earn their keep by providing higher search rankings for their clients. A significant shift in Google code can cause businesses to go under in a very short time.
Search Engine Optimization firms, which help businesses of all sizes improve their rankings in Google searches, have been widely affected by the algorithm changes, and many report that keeping up with the shifts in Google coding has become a full-time job for SEO managers.
According to some in the SEO industry, the changes to Google’s algorithm have not been dramatic, but instead help bolster elements that Google has long championed, such as backlinks within a page’s content.
Relying on just one form of backlink, like blog comments, can prove problematic for sites when Google enacts a code update, however.
A recent Google update, which people in the industry dubbed “Panda”, left many formerly ranking pages, numbering in the thousands, nowhere to be seen after the change was enacted.
In order to do well under the changes, it’s important to have linkback from solid, more significant sites, such as news organizations and institutions of higher learning. Those that don’t will likely find themselves on the outside looking in.
It is recommended that businesses look carefully at the SEO firms that they employ and keep an eye on what those firms are doing for them. Many firms have felt the pinch after Panda took effect, and some firms relying on lesser linkbacks took a beating as a result of it.
Experts recommend that you ensure that your firm is supplying you with high-quality linkbacks from significant sites that will provide you with significant opportunities for good ranking placement within Google.
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About the Company:
Keyword Search Pros is a Los Angeles based PPC Management Company founded and directed by Peter Dulay. It has provided business with a solution to the complexities of search engine advertising through SEM management for medium to large companies since 2003. The company has maintained its reputation and has grown consistently for its unaltered determination to maximize advertiser revenues and return figures year after year.
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