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PLAYMOBIL Malta hosts German Press Visit

PLAYMOBIL Malta recently hosted a visit by representatives of German-speaking media organisations.

Mould Shop Manager, Guenther Kurz
PRLog - Oct. 26, 2011 - BIRKIRKARA, Malta -- The visiting delegation included journalists representing national newspaper Süddeutsche Zeitung, leading business newspaper Handelsblatt, toy industry journal Fachzeitschrift TOYS, family-oriented lifestyle publication LUNA Magazin, as well as a Swiss blogger who specialises in parenting issues.

During their visit, the journalists were taken on a tour of the PLAYMOBIL factory in Ħal Far by Chief Operating Officer Matthias Fauser, where they could see how each of the 100 million plus Malta-made PLAYMOBIL figures are created and assembled every year, as well as how high safety standards are met.

The programme for the visit included an informal meeting with PLAYMOBIL Malta CEO Helga Ellul, who explained how a family business set up in 1974 was transformed into a global toy giant, followed by a presentation on the company’s Mould Construction Programme and the development of the PLAYMOBIL figure by Mould Shop Manager Guenther Kurz. Finally, the delegation visited the adjoining FunPark, before being hosted for lunch on the premises.

For further information about PLAYMOBIL Malta visit http://www.playmobilmalta.com/.

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Media Consulta is a leading independent PR and advertising agency in Europe and a market leader in the areas of corporate communication, youth marketing and political communication.

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Source:Media Consulta International Ltd
Phone:(+356) 22 060 152
Zip:BKR 9077
Location:Birkirkara - Birkirkara - Malta
Industry:Event, Manufacturing, Media
Tags:Malta, eu, toys, media, press, tour, playmobil, children, parents
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