ITSMA Recognizes Best in Class Marketing Programs with its 2011 Marketing Excellence Awards

PRLog (Press Release) - Oct. 26, 2011 - ITSMA, the leading marketing association for technology, communications, and professional services providers, celebrated the winners of its 2011 Marketing Excellence Awards during its 18th Annual Marketing Conference today in Cambridge, MA.

“All of the entries this year were exceptionally strong in a very competitive field. What made the winners stand out was the way they married innovation with great planning and execution,” said Dave Munn, president and CEO of ITSMA. “The best programs were ambitious and creative, and in many cases, were groundbreaking within their company or industry.

“They also showed how important it is for marketing programs to be based on research, executed flawlessly, and measured rigorously,” Munn added. “Most importantly, they demonstrated their impact on business metrics, such as revenue. The winners should all be commended for their hard work and for raising the professionalism for B2B marketing. These programs are a model of what all marketing programs ought to be.”

The 2011 Marketing Excellence Awards focused on six critical areas of B2B marketing:
•  Building Client Loyalty and Trust
•  Developing New Markets
•  Driving Business with Thought Leadership
•  Enabling Sales Channels
•  Generating and Nurturing Leads
•  Marketing with Social Media

An international jury of marketing executives and experts selected the winners based on excellence in situation analysis, innovation, program execution, and business results. The awards honor excellence at two levels: diamond and gold.

]2011 Winners
Building Client Loyalty and Trust
•  Diamond Award: HCL America
•  Gold Award: Cisco

Developing New Markets
•  Diamond Award: IBM
•  Gold Award: SAP

Driving Business with Thought Leadership
•  Diamond Award: Deloitte Financial Advisory Services LLP
•  Gold Award: Cognizant
•  Gold Award: IBM

Enabling Sales Channels
•  Diamond Award: Fujitsu
•  Gold Award: Cisco

Generating and Nurturing Leads
•  Diamond Award: IBM
•  Gold Award: Microsoft Corporation

Marketing with Social Media
•  Diamond Award: HP
•  Gold Award: HDS

For detailed information about the award winners, visit http://www.itsma.com/news/11-mea-winners/.

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ITSMA provides research, consulting, and training to the world’s leading technology, communications, and professional services providers.