Vintage Senior Living Executive Share Cutting Edge Knowledge on Using Social Media

Oct. 25, 2011 - PRLog -- NEWPORT BEACH, CA– Vintage Senior Living, a family of vibrant retirement communities in California and Washington, announced today that the company’s director of marketing and communications, Gabrielle Windsor, will be presenting at the upcoming CALA 2011 Fall Conference and Trade Show (October 24-26) at the Hyatt Regency Orange County in Garden Grove. The theme is “People, Purpose and Passion.”

“Like all other industries, social media has become a critical component of sales and marketing strategies,” said Sally Michael, President of California Assisted Living Association. “We are pleased to have Windsor and her fellow colleagues in marketing discuss how they effectively integrate social media into the legal, promotional and sales side of assisted living.”

Windsor will be joining three other marketing and legal professionals in a panel discussion entitled “The Impact of Social Media on Branding, Marketing and Prospective Residents.” Highlighting the fact that social media is transforming the business of marketing in all industries, including senior housing, the panel will cover the importance of creating and maintaining an online image and experience, which connects with external audiences and supports an assisted living community’s marketing efforts.  

CALA (California Assisted Living Association) represents assisted living providers throughout the state. CALA’s conference audience comprises of senior-level staff and corporate leadership from a host of assisted living communities and organizations. For more information about the CALA 2011 Fall Conference and Trade Show, please visit http://www.caassistedliving.org/web/11FC_conference/intro....

About Vintage Senior Living:
               Vintage Senior Living is a family of retirement communities. Established in 1998, Vintage Senior Living offers a vibrant senior living lifestyle specializing in independent senior living, assisted living and memory care services for Alzheimer’s and other dementia. Its mission is to help residents thrive in mind, body and spirit through the dedication of its staff and the excellence of its programs. Vintage Senior Living operates a total of 23 communities with 22 throughout California in addition to its retirement community in Tacoma, Wash. For more information, visit www.vintagesenior.com, YouTube or Twitter