For campaigner Duncan Williams it is honouring an informal pledge made at a London Alpha group discussion, where he agreed that the time was well overdue for a radical shake up of the red top industry. Fellow members of his West London prayer group, many of them longterm employees within the media themselves, also accepted that the British newspaper industry was facing an urgent moral crisis.
Duncan explains; "Each of us believe that these red top titles might have a small part to play in reshaping our attitudes of what we expect our popular press to be in their future. We hope as many people as possible will read and become involved in their production and distribution..."
Cloaked in their traditional tabloid form they actually carry a strong message that news can be positive, informative and fun!
Other publishers, whether faith based or secular, are each encouraged to read and reprint the content of these tabloids and to join the campaign to help supply, so as to create a growing demand, for positive news.
Duncan sums up his belief, in what others are now calling "his media mission", by pointing out; "Reporting that reflects society can also powerfully effect society - so there is much wisdom in keeping news ethical and focused upon the good."
Please take a moment to have a look at these red top papers.
We hope that you will enjoy reading them and then sharing them with your friends.
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Independent News Ltd. - Established publisher of UK regional newspapers and magazines. Offering distribution and marketing opportunities in key locations throughout Great Britain.