Marc Strohlein, Analyst with Outsell’s Gilbane Services and Peter Marsh, Executive Vice President of Product Management at Atex, will participate in the panel discussion on Thursday 3 November at 16:00 GMT (US 11:00 EST, 17:00 CET), addressing topics such as:
The Virtuous Circle
How can effective content drive engagement and conversion with targeted messaging?
Content and the Buyer’s Journey
How do content targeting requirements change as prospects move towards becoming customers, and what are the implications for marketing practices and systems?
Single-system vs. Multi-vendor Solutions
What is required to support the virtuous circle?
The one-hour webinar will benefit anyone within an organisation who truly needs a cross-organisational view of their customer. The discussion promises to be lively and highly informative, providing ‘delegates’