New-look Peter Jones launches candle shop and home fragrance haven

Oct. 24, 2011 - PRLog -- The first shop in the John Lewis department store group to create such a department, Peter Jones has identified that customers now consider scenting their home as important as choosing its colour, look and feel and have used the rising demand for premium and luxury room fragrances to shape its vision for the candle shop.

The enhanced offer now includes twenty brands of candles and an array of room fragrance accessories, such as candle holders, diffusers and scents.  In the candle shop, customers will find everything from a simple stick candle at £1 each to a top-of-the-range fragranced candle for £80 from Archipelago – just one of the new brands to join the Peter Jones collection. New introductions also include luxury natural wax candles by Irish brand Max Benjamin and contemporary French label La Compagnie de Provence.

The candle shop will also bring new exclusives to Peter Jones, as it becomes the only John Lewis department store to stock hand-pressed pewter sealed candles by Votivo ranging from £12 to £40 and the inspired perfumed flower arrangements by Hervé Gambs, costing from £20 up to £300 for the flower and £22 for the fragrance.

Kat Silva Lozana, Peter Jones Partner and candle expert, says, “The demand for home scents has really grown over the last few years, as customers increasingly seek to create an ambient living space that smells as good as it looks. These beautifully packaged little luxuries, candles, diffusers and home fragrances are great gifts for others and perfect for those looking to indulge themselves."

Designed to have an atmospheric apothecary feel, the 350-square foot candle shop has floor-to-ceiling wooden shelves holding magnificent bell jars and lanterns and an array of room fragrancing options. With its own special entrance via Symons Street, the Peter Jones candle shop is a distinctive addition to a shop that has seen many new introductions in its 125-year history, bringing a unique visual concept and completing the refined shopping experience.

For further information please contact:
Lucy Hemelryk or Kate Hassard
Rain Communications UK
T: 020 7828 0118
E: name.surname@raincommunications.co.uk

- Notes to Editors –

The John Lewis Partnership - The John Lewis Partnership operates 34 John Lewis shops across the UK (29 department stores and five  John Lewis at home), johnlewis.com and 253 Waitrose supermarkets. The business has an annual turnover of nearly £8.2bn. It is the UK's largest example of worker co-ownership where all 76,500 staff are Partners in the business.

John Lewis - John Lewis, 'Britain's favourite retailer 2010'* and 'Multiple Department Store of the Year 2010' ** typically stocks more than 350,000 separate lines in its department stores. The website stocks over 150,000 products focused on the best of fashion, beauty, home and giftware and electrical items including online exclusives. johnlewis.com is consistently ranked one of the top online shopping destinations in the UK (www.johnlewis.com ). John Lewis Insurance offers a range of comprehensive insurance products - home, car, wedding and event, travel and pet insurance and life cover - delivering the usual values of expertise, trust and customer service expected from the John Lewis brand.

John Lewis is proud to be the official department store provider to the London 2012 Olympic and Paralympic Games.  

John Lewis and London 2012 - As part of this partnership with LOCOG (The London Organising Committee of the Olympic and Paralympic Games) John Lewis operates official London 2012 shops within its Oxford Street branch and from September 2011, the new Stratford shop. John Lewis is helping to furnish lounge and reception areas at key Games-time venues as well as offering Partners (staff) the opportunity to support LOCOG in the operation and build-up to the Games. Further to the sponsorship with LOCOG, John Lewis Partnership has developed 'Partners in Sport' an initiative to put something back into the community through sport which includes sponsoring several London 2012 hopefuls as well as funding sports coaches.

* Verdict consumer satisfaction index, January 2011
** The Drapers Awards for fashion retail, November 2010

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