 15 Cool QR Code Things Showcases QR Code Innovation and CreativityVideo, slide deck, PDF, and online article put the spotlight on the creativity of marketing departments using QR codes to elicit customer engagement.
By: Joann Henson Oct. 23, 2011 - PRLog -- Spider Trainers (http://www.spidertrainers.com) — has published an enlightening multiple-format event titled 15 Cool QR Code Things. The video, slide deck, downloadable PDF, and article are four variations of the same content and all designed to set loose the creativity of any marketing department eager to integrate QR codes into their promotional efforts.
Using WordPress, PDF, YouTube, and SlideShare.net, Spider Trainers has capitalized on the varied methods of content delivery available to web users, whether tethered or mobile. Each topic is discussed and then supported with a unique QR code that leads the visitor to other, complementary content. Users are encouraged to read or watch, but come prepared with SmartPhone in hand to scan the QR codes (produced by QRStuff.com) Cyndie Shaffstall, narrator and owner of Spider Trainers, said, “We enjoyed making this event — it gave our team the opportunity to use lots of different multimedia tools. SlideShare is a new venue for us, and using YouTube’s editing feature to add clickable links to the video was the perfect complement to the event. In addition to the features the reader will see, under the hood we’ve also embedded analytics tracking for the custom, shortened URLs. All in all, this was not just a fun event to create, it also is functional and valuable.” To access the four file formats of 15 Cool QR Code Things, visit http://www.spidertrainers.com/ # # # Spider Trainers provides online and offline marketing services, which include web development, graphic design, click-thru ad creation, drip and nurturing campaigns, social media, search-engine optimization, press releases, campaign analytics, and more. End
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