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Greenleaf Book Group Moves to Digital Catalogs

Edelweiss Partnership Complements Greenleaf’s Speed to Market

PRLog - Oct. 20, 2011 - AUSTIN, Texas -- Austin TX – Greenleaf Book Group has signed with Above the Treeline’s Edelweiss digital catalog service to replace print catalogs for its Greenleaf Book Group Press and Emerald Book Company lines. The company’s most recent catalogs will be available in both print and Edelweiss digital formats, with next season’s catalogs available exclusively through Edelweiss.

“We’re thrilled to join the ranks of major publishers partnering with Edelweiss. Their system allows for up-to-the-minute title info plus added reach and functionality with reviewers and buyers,” said Tanya Hall, Greenleaf’s Director of Marketing and Business Development. “The Edelweiss platform brings the flexibility to target specific types of buyers, create custom catalogs, and make frequent updates—all of which meshes nicely with our sales goals and competitive time to market.”

Greenleaf will continue to be represented by its national team of independent commissioned sales reps, all of whom will receive training on the Edelweiss platform. Traditional print sales materials will be readily available for those accounts that prefer it to digital catalogs.

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Greenleaf Book Group is a publisher and distributor that specializes in the development of independent authors and growth of small presses. Our imprints include Greenleaf Book Group Press, Emerald Book Company, and Live Oak, among others.

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Source:Greenleaf Book Group
Location:Austin - Texas - United States
Industry:Books, Publishing, Business
Tags:edelweiss, greenleaf book group, catalog, digital catalog, partnership, tanya hall, Green, publisher, clint greenleaf
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