However, unlike the previously introduced tablets, Amazon steered away from competing with Apple head-to-head. Instead of competing with the giant tech company's iPad apps vs apps, the company went for content vs apps.
Back in the kindle vs nook days, content is kindle's strength. And though the latest of the said e reader is now competing with a more powerful and popular gadget, it held on to its strength. With more features and more content that users can enjoy in the new Kindle Fire, Amazon faces off with Apple and it's iPad.
Read more about Kindle Fire Using Content to Compete with iPad
“Right after its introduction last September 28, Kindle Fire was immediately made available for preorder. From then on, early orders for the said new tablet keep on increasing. And that had basically made Amazon the first to give Apple a worthy competition.”
“The low price tag of the latest kindel is what basically captures the attention of consumers. Its small 7” colored screen also makes it a more preferred tablet than iPad and others available in the market. However, many haven't realized it yet but the content the device offers is also a major factor that leads Amazon to marketing success.”
“During the kindle vs nook days, competition was in content vs content. Today though, the rivalry has shifted to content vs apps. Content being Amazon's strength and apps being iPads strong points. Will Kindle Fire's content beat iPad's apps or will Apple remain unbeaten?”
Read more about Kindle Fire and iPad's Differences
“After its November 15 release, Amazon‘s new Kindle Fire tablet likely will be the first mainstream competitor to the Apple iPad. But Amazon is taking the opposite approach in designing and marketing the product from their Cupertino rival.”
“Besides the obvious differences of size and price, notice the different angles Amazon and Apple take when promoting the features of their respective tablets.”
“For Apple, what’s special about the iPad is tied up in its apps. In the space of 30 seconds, they showcase eight different apps used for a variety of purposes. Most of the depicted apps were built by third-party developers and may not appeal to more than a fraction of iPad owners. Not everyone wants to practice calligraphy, play the piano, or learn about the human skeleton. But that’s fine – there are over 100,000 different apps.”
“The company’s own iBooks app makes an appearance, but only to showcase the dictionary feature of the app itself. Apple doesn’t even mention its e-book library or iTunes store for content. Content exists within, and is subservient to, the app. You can see the same theme present in another ad from earlier this year.”
“Meanwhile, Amazon hasn’t run any television ads for the Kindle Fire yet.”
Read more about How Kindle Fire Competes with iPad at: http://www.kindel4.com/
According to observers, Kindle Fire is the first computer tablet to challenge iPad. The recorded number of preorders and the high sales projection for the said new device are supporting that statement. Analysts are agreeing to that as well.
Contrary to what others did do, Amazon's Kindle Fire is taking on Apple's iPad with content and not with applications. And though it's the first time that this strategy is used, it seems to work fine with Amazon.
Kindle and Nook Color used to compete head-to-head as many kindle reviews revealed. However, with the release of Kindle Fire, the competition shifted to kindle vs iPad. And different from the usual, the two are competing with each other in a “content vs apps” level.
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Reports have it that Kindle Fire is now in shortage. Visit http://www.kindel4.com now and get your own Kindle Fire.