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Sato And Wincor Nixdorf Announce Partnership In Iberian Region

For provision of pos and identification solutions to the retail sector

Oct. 20, 2011 - PRLog -- SATO, an international leader in the Automatic Identification and Data Collection (AIDC) industry, has announced a new business partnership with Wincor Nixdorf, a leading global provider of IT solutions to the retail and banking sector. The agreement between SATO and Wincor Nixdorf will see the two company’s partner in the Iberian region to provide auto identification, data capture and POS solutions to vertical markets, with a particular focus on the retail sector in Spain.

Alfonso Crespo, Director of Wincor Nixdorf’s Retail Division in Spain said: "Our partnership with SATO provides customers with complete access to the latest POS and labelling solutions and software. The range of new solutions will directly enable retail customers to improve their processes in store, maintaining our commitment to making available solutions that improve not only the user's shopping experience, but also every store's profitability."

SATO and Wincor Nixdorf envisage that the new partnership will bring benefits to both parties, facilitating a faster provision of advanced identification and POS solutions to customers in the retail industry and paving the way for mutual growth in Spain and the Iberian region.

Managing Director for SATO International Europe, Brian Lang said: “With our combined depth of experience we expect this partnership to yield positive results for both SATO and Wincor Nixdorf. The agreement enables us to further increase our market presence in Spain, and will benefit our retail customers by providing wider access to advanced barcode, labelling and POS solutions”.

For further information about SATO in the Iberian region please visit: http://www.satoeurope.com/es/home.aspx

For information on Wincor Nixdorf please visit: http://www.wincor-nixdorf.com

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SATO is a pioneer and leading global provider of integrated Automatic Identification and Data Collection solutions that leverage barcode and RFID technologies. SATO manufactures innovative, reliable auto-identification systems and offers complete solutions to businesses by integrating hardware, software, media supplies and maintenance services. Customers rely on SATO for accuracy, labour and resource savings helping to preserve the environment.
Founded in 1940, SATO is publicly listed on the first section of Tokyo Stock Exchange in Japan. It has sales and support offices in over 20 countries and is represented globally through a world-class network of partners. For the fiscal year ended March 31, 2011, it reported revenues of JPY 78,368 million (US$ 914 million). More information about SATO Corporation can be found at www.sato.co.jp/english

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