Taking place in London on 16 November, the Breakfast Briefing will cover four contemporary technologies which can make a real difference to businesses and brands.
Location-based technologies are increasingly popular with consumers, with Facebook, Foursquare and Flickr providing easy ways for consumers to understand the where of their information, as well as the what and the why. Geolocative services have tremendous potential for publishing, and can make a tremendous difference to storytelling and location-based work.
The QR code is becoming very popular, but like many other graphic devices, it is not always used in an immersive way which adds value to the consumer. We'll go through some creative applications for QR codes - both in terms of how they are displayed, and how they can add value to the customer experience.
We are now in a world of multi-touch interfaces; swiping, pinch-pull and many other moves are de rigueur in smartphones and tablets. We'll talk through the possibilities, both in terms of hardware and what can be done to add physical interaction to a work.
Many services now invite other programs to connect to them. This is the Application Programming Interface. Why and how can brands work with APIs - and with so much data, how can publishers offer their own?
Helena Markou, Head of New Business for Perera, said:
“These four technologies are increasingly being understood and used by consumers, so it's vital that businesses and brands are aware of what they can do. Perera's Breakfast Briefing is a great excuse to step outside of the office, and to think about how you might use those technologies to your advantage.”
Perera's Breakfast Briefing takes place on Wednesday 16 November at Free Word in London, starting at 9am. The event is free to attend.
Bookings can be made at www.pereramedia.com/
Notes to editors:
Perera is a digital agency that is part of Perini, an integrated publishing and media business. Based in Oxford, Perera offers digital services to businesses across the UK, with an emphasis on the publishing and arts sectors. www.pereramedia.com
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Perini is an integrated publishing, media and services group based in the UK. Our brands are Perera (digital agency); Imperica (a magazine covering new thinking in marketing and creativity); and our online advertising platform, Xpeso.