Build the Maze! And then: Break it! Get Distribution for your Android App

Oct. 20, 2011 - PRLog -- Build the Maze! And then: Break it!

Palo Alto, CA – October 20, 2011 – App distribution is a maze. Especially when it comes to the high number of Android stores, it’s almost impossible for app developers to identify the right place(s) for their app.

appbackrs up-and-coming product Xchange (@Xchange) is going to break that maze by pushing apps to the most relevant stores according to their main characteristics. Through partnerships with 100s of app stores and a sophisticated bid and ask system Xchange identifies the perfect place for any app.

As a fun approach to the new product, appbackr has set up a competition called “Build the Maze! And then: Break it!”. A maze graphic is cut into several pieces which are given to Android related blogs and websites. Those place their pieces more or less hidden on the pages and challenge their visitors to find all pieces in the network of participating sites.

The first person succeeding to re-build the original maze out of all pieces will not only have the chance to present his/her app in the context of being named as the winner of the competition, but will also be the very first user to be given the chance to submit an app to appbackr Xchange.

For the competition appbackr partners with AndroidGuys (@AndroidGuys), AndroidSPIN (@AndroidSPIN), MyDroidWorld (@MyDroidWorld), TheAndroidSoul (@TheAndroidSoul) and Talk Android (@TalkAndroid) as media partners.

The competition will run from Thursday, 20 October 2 p.m. (PST) until Monday, 24 October midnight (PST). Detached from a participation in the competition developers can sign up for an early invite to appbackr Xchange at http://www.appbackr.com/xchange.

appbackr’s SmartApps algorithm enables the discovery of the most promising new apps and sleeper apps at the tipping point of success with predictive analytics. SmartApps has great insight into what does and doesn’t convert to traffic and sales. In addition, The algorithm identifies the apps that will be most successful for a specific market and distributes apps to the most appropriate retail channels and target audiences based on that data.

Appbackr provides developers distribution across over 50 platforms in the United States, Europe and Asia including   Airtel , Amazon, Appia, Appitalism, Ericsson eStore, GetJar, Lenovo, LG App store, MTS Russia, Opera, Telenor, Tmobile, Toshiba App store, Virgin USA, Vodafone Germany , Vodafone Greece, Vodafone Ireland, Vodafone Italy, Vodafone Portugal, Vodafone South Africa, Vodafone Spain, Vodafone The Netherlands, Vodafone UK.  

About appbackr:
appbackr Inc. (www.appbackr.com) is the first and only digital market exchange for mobile applications. With its SmartApps predictive analytics algorithm, appbackr is able to identify the most promising new apps on the market, and provides additional distribution through the Android bookshelf and other retail channels. Winner of the PayPal X Developer Challenge and SVASE/Cambridge West Ventures Seed Fund Award, the company was also selected as an OnMobile 2011 Top 100 Company and an AlwaysOn 2011 Global 250 Company. appbackr was founded in 2010 and is based in Palo Alto, CA.  

Stores and developers can sign up for more information about appbackr at appbackr.com/xchange.  To learn about SmartApps, go to www.appbackr.com/blog.


Contact:
Torsten Weindl
torsten@appbackr.com
650 322 6722
appbackr Inc.
316 High Street
Palo Alto, CA 94301

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appbackr Inc. is the first wholesale marketplace for iTunes apps, appbackr’ solves common funding and distribution problems. appbackr was Winner of the PayPal X Developer Challenge and SVASE/Cambridge West Ventures Seed Fund Award.