The service is a perfect solution for those who want to target consumers in a cost effective way without impacting on the brand through ill-timed or inaccurate mailings in an easy to use process.
Users of dataMatters are guided through the programme step by step. All the correct data hygiene options are preselected based upon the mail pack type and volume, and the postal cost savings calculated.
dataMatters ensures that data lists are up to date and comply with the Mailing Preference Service. It removes those who cannot respond because perhaps they have moved house. This reduces unwanted printing and postage costs and provides a more accurate picture of the effectiveness of a direct mail (DM) campaign. Most importantly it helps to protect a brand by ensuring accuracy and the avoidance of mailings to those who are deceased.
dataMatters increases DM effectiveness as a promotional tool within the marketing mix. For example, on a mailing volume of 10,000 items with a pack price of 50p, and average match rates to key suppression files such as the Mailing Preference Service, can save up to £1,000 on the overall campaign and most importantly improve the cost per response.
Nick Wells, CEO, TNT Post UK, said:
“As part of our philosophy to always innovate and provide simple solutions for our clients, we have updated dataMatters with a new option to provide accurate mailing costs. Clean data plus low postage costs are a win win for our clients and will help us promote DM as a cost effective communications tool that can complement and compete in the digital world.”
The potential for the service is immense with 80 per cent of organisations in a recent survey believing inaccurate data costs them money yet only 50 per cent of UK businesses use suppressed data for marketing campaigns. Every year 18,000 people move house resulting in annual waste of £95 million according to the DMA.
* Average match rates used for the calculation are:
• MPS – 6%
• Goneaways – 5%
About TNT Post
TNT Post is the second largest UK postal company and has the resources to deliver both addressed and unaddressed items. It currently handles more than 200 million items a month.
Since the liberalisation of the UK postal market on 1st January 2006, TNT Post has continued to impress businesses and public sector organisations in the UK with its innovative, sophisticated mailing services that bring unrivalled value and flexibility to clients. TNT Post’s high profile wins in the addressed mail market include BT and Centrica.
TNT Post has in a short period of time impressed businesses and public sector organisations with its innovation, high-level service approach and cutting-edge technology investments. It has achieved some significant wins across sectors such as banking, utilities, leisure and media.
TNT Post, formerly TNT Mail, was established in early 2003 and signed its downstream access agreement in April 2004 and began operations in late August 2004. Since its launch, it has developed a number of products for customers including Premier, Premier Sort and PremierSort Flex. For more information on these services please visit www.tntpost.co.uk.
Annually PostNL processes 8.8 billion addressed postal items (including 100 million parcels) and delivers to more than 88 million addresses in the Benelux, Germany, the UK and Italy. PostNL’s main business is mail, parcels and e-commerce. The company also provides services in the area of data and document management, direct marketing and fulfilment. PostNL employs some 77,000 people. In 2010 the company generated a turnover of nearly 4.3 billion euros
For further information, please contact:
Eimear Galvin: 020 7332 2306